India Probiotic Drinks Market Size is Expected to Reach INR 2,782 Million by 2028; Food and Beverage Industry Drives the Growth

How Big is the India Probiotic Drinks Market?

The India probiotic drinks market size reached INR 955 Million in 2022. Looking forward, IMARC Group expects the market to reach INR 2,782 Million by 2028, exhibiting a growth rate (CAGR) of 20.1% during 2023-2028.

Probiotic drinks are beverages that contain live beneficial microorganisms, such as bacteria or yeasts. They are manufactured through a fermentation process, during which specific strains of microorganisms are added to the base liquid, which is dairy or plant based. They undergo fermentation and contain byproducts like lactic acid, which contribute to the tangy taste and help preserve the quality. They are available in various types, including yogurt-based, kefir, kombucha, and non-dairy options, such as water kefir or coconut milk-based probiotic beverages. They support gut health by replenishing the gut with beneficial bacteria. They improve digestion, boost the immune system, and alleviate certain gastrointestinal issues. Furthermore, as they are a valuable source of essential nutrients, the consumption of probiotic drinks is rising in India.

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Some of the Top Key players in the India Probiotic Drinks Market

Gujarat Cooperative Milk Marketing Federation, Mother Dairy Fruits and Vegetables Pvt. Ltd., and Yakult (Danone India Pvt. Ltd.)

What are the growth prospects and trends in the India Probiotic Drinks industry?

At present, the increasing awareness of the importance of gut health and its connection to overall well-being represents one of the crucial factors impelling the growth of the market in India. Additionally, the rising adoption of healthier lifestyles and dietary choices among the health-conscious population is increasing the consumption of probiotic drinks as part of a daily diet.

Besides this, the growing advancements in manufacturing and food processing techniques for enhancing the shelf life and convenience of probiotic drinks are positively influencing the market in the country. Moreover, the increasing investments by major brands in educational initiatives to inform the masses about the science behind probiotics, their benefits, and how to incorporate them into daily diets is positively influencing the market.

In addition, the rising incorporation of additional functional ingredients, such as prebiotics, vitamins, and minerals, to enhance the health benefits of probiotic drinks is attracting health-conscious consumers seeking comprehensive wellness solutions. Apart from this, the increasing number of online platforms is making it convenient for consumers to explore and purchase a wide range of probiotic drinks online.

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Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:
• Dairy-Based
• Plant-Based

Breakup by Flavor:
• Strawberry
• Vanilla
• Mango
• Others

Breakup by Packaging Type:
• Plastic Bottles
• Glass Bottles
• Others

Breakup by Distribution Channel:
• Convenience Stores
• Supermarkets and Hypermarkets
• Specialty Stores
• Online
• Others

Breakup by Region:
• North India
• West and Central India
• South India
• East India

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