Press release
Infinium Global Research Reveals Profound Insights into the Mobile Augmented Reality Market
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Market Insights: Mobile Augmented Reality seamlessly integrates virtual elements into the real-world environment, enhancing user experiences through accurate alignment of virtual objects. The proliferation of mobile technology, equipped with built-in cameras, sensors, computational resources, and mobile cloud computing, has empowered the extensive use of augmented reality in mobile devices. This fusion of digital information with real environments enables users to immerse themselves in environments populated by virtual objects.
Drivers of Growth: In today's digital era, the expanding number of active internet users globally drives the adoption of augmented reality in advertising, creating an interactive platform for consumers, marketers, and advertisers. Mobile marketing, a powerful multichannel digital marketing strategy, has witnessed a profound impact through augmented reality, delivering marketing information to handheld devices effectively. Additionally, augmented reality games have become pivotal in the gaming industry, spurring the demand for Mobile Augmented Reality (AR) platforms. The surge in interest in mobile gaming applications like Pokemon GO, Ingress, and ARrrrrgh is anticipated to fuel the demand for mobile augmented reality.
Market Dynamics and Opportunities: Beyond gaming and advertising, the utilization of mobile augmented reality in education, healthcare, and construction sectors is expected to be a significant growth contributor. However, the complex design of augmented reality devices poses a challenge to market growth. Nonetheless, ongoing innovations and increasing adoption of mobile augmented reality present numerous opportunities in this space.
Regional Insights: North America leads the Mobile Augmented Reality market, boasting the presence of numerous PC game development companies. The region has seen rapid adoption of augmented reality across various applications, such as USA TODAY's augmented reality mobile app launch, providing users with unique AR experiences. Meanwhile, the Asia Pacific region is the fastest-growing market due to the rising adoption of advanced technology, substantial demand for smartphones and tablets, and the widespread use of augmented reality across multiple sectors.
Segmentation: The report segments the global Mobile Augmented Reality market based on components (hardware and software), devices (smartphones, tablets, smart glasses, wearables, etc.), and applications (gaming, education, e-commerce, healthcare, etc.).
Key Market Players: Profiles of key companies in the market, including Qualcomm Technologies, Microsoft, SAMSUNG, Apple Inc., and others, are detailed in the report.
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Table of Content
Chapter 1. Preface
1.1. Report Description
1.2. Research Methods
1.3. Research Approaches
Chapter 2. Executive Summary
2.1. Mobile Augmented Reality Market Highlights
2.2. Mobile Augmented Reality Market Projection
2.3. Mobile Augmented Reality Market Regional Highlights
Chapter 3. Global Mobile Augmented Reality Market Overview
3.1. Introduction
3.2. Market Dynamics
3.2.1. Drivers
3.2.2. Restraints
3.2.3. Opportunities
3.3. Porter's Five Forces Analysis
3.4. IGR-Growth Matrix Analysis
3.4.1. IGR-Growth Matrix Analysis by Component
3.4.2. IGR-Growth Matrix Analysis by Device
3.4.3. IGR-Growth Matrix Analysis by Application
3.4.4. IGR-Growth Matrix Analysis by Region
3.5. Value Chain Analysis of Mobile Augmented Reality Market
Chapter 4. Mobile Augmented Reality Market Macro Indicator Analysis
Chapter 5. Global Mobile Augmented Reality Market by Component
5.1. Hardware
5.1.1. Displays
5.1.2. 3D Cameras
5.1.3. Sensors
5.2. Software
Chapter 6. Global Mobile Augmented Reality Market by Device
6.1. Smartphones
6.2. Tablets
6.3. Smart Glasses
6.4. Wearable
6.5. Others
Chapter 7. Global Mobile Augmented Reality Market by Application
7.1. Gaming and Entertainment
7.2. Travel and Tourism
7.3. Education and Learning
7.4. E-Commerce and Marketing
7.5. Industrial
7.6. Automotive
7.7. Aerospace & Defense
7.8. Medical
Chapter 8. Global Mobile Augmented Reality Market by Region 2023-2030
8.1. North America
8.1.1. North America Mobile Augmented Reality Market by Component
8.1.2. North America Mobile Augmented Reality Market by Device
8.1.3. North America Mobile Augmented Reality Market by Application
8.1.4. North America Mobile Augmented Reality Market by Country
8.2. Europe
8.2.1. Europe Mobile Augmented Reality Market by Component
8.2.2. Europe Mobile Augmented Reality Market by Device
8.2.3. Europe Mobile Augmented Reality Market by Application
8.2.4. Europe Mobile Augmented Reality Market by Country
8.3. Asia-Pacific
8.3.1. Asia-Pacific Mobile Augmented Reality Market by Component
8.3.2. Asia-Pacific Mobile Augmented Reality Market by Device
8.3.3. Asia-Pacific Mobile Augmented Reality Market by Application
8.3.4. Asia-Pacific Mobile Augmented Reality Market by Country
8.4. RoW
8.4.1. RoW Mobile Augmented Reality Market by Component
8.4.2. RoW Mobile Augmented Reality Market by Device
8.4.3. RoW Mobile Augmented Reality Market by Application
8.4.4. RoW Mobile Augmented Reality Market by Sub-region
Chapter 9. Company Profiles and Competitive Landscape
9.1. Competitive Landscape in the Global Mobile Augmented Reality Market
9.2. Companies Profiles
9.2.1. Qualcomm Technologies, Inc
9.2.2. Microsoft
9.2.3. Infinity Augmented Reality
9.2.4. Blippar.Com Ltd.
9.2.5. SAMSUNG
9.2.6. DAQRI
9.2.7. Wikitude GmbH
9.2.8. Atheer
9.2.9. HP Reveal
9.2.10. Apple Inc
Chapter 10. Appendix
10.1.Primary Research Findings and Questionnaire
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Reasons to Buy this Report:
=> Comprehensive analysis of global as well as regional markets of Mobile Augmented Reality.
=> Complete coverage of all the product types and application segments to analyze the trends, developments, and forecast of market size up to 2030.
=> Comprehensive analysis of the companies operating in this market. The company profile includes an analysis of the product portfolio, revenue, SWOT analysis, and the latest developments of the company.
=> Infinium Global Research- Growth Matrix presents an analysis of the product segments and geographies that market players should focus on to invest, consolidate, expand, and/or diversify.
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About Infinium Global Research:
Infinium Global Research is a business consulting and market research firm; a group of experts that caters to fulfilling business and market research needs of leading companies in various industry verticals and business segments. The company also serves government bodies, institutes, and non-profit/non-government organizations to meet their knowledge and information needs.
Through our information services and solutions, we assist our clients to improve their performance and assess the market conditions to achieve their organizational goals. Our team of experts and analysts are engaged in continuously monitoring and assessing the market conditions to provide knowledge support to our clients. To help our clients and to stay updated with the advances and inventions in technology, business processes, regulations, and the environment, Infinium often conducts regular meets with industry experts and opinion leaders. Our key opinion leaders are involved in monitoring and assessing the progress in the business environment, so as to offer the best opinion to our clients.
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