Kids Toys Market Growth Factors, Segmentation, Trends, Opportunities, Key Players and Forecast | Evolve Business Intelligence

Key Highlights:
• The global Kids Toys Market size was valued at USD 148.4 billion in 2022 growing at a CAGR of 7.3% from 2023 to 2033.
• North America dominated the market in 2022
• Asia Pacific is expected to grow at the highest CAGR from 2023 to 2033

As per the study initiated by Evolve Business Intelligence, the global Kids Toys Market size accounted for USD 148.4 Billion in 2022, growing at a CAGR of 7.3% from 2023 to 2033. The Kids Toys Market refers to the economic sector that involves the production, distribution, and sale of toys specifically designed for children. These toys cater to various age groups and encompass a wide range of products, including but not limited to dolls, action figures, board games, puzzles, electronic toys, educational toys, outdoor toys, and more. The market is characterized by the diverse nature of products, reflecting the varying interests and developmental stages of children.

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The Kids Toys Market is primarily driven by the Educational Emphasis. Parents increasingly seek toys that combine entertainment with educational value. Educational toys that stimulate cognitive development, creativity, and problem-solving skills are in demand, reflecting a growing emphasis on early childhood education

Key Players
Some of the major Kids Toys Market players holding high market shares include MGA Entertainment Inc., PAI Partners, Nintendo Co. Ltd., Radio Flyer and Artsana Group. These players use partnership and collaboration as a key strategy to gain significant market share to compete with market leaders. Some of the other major market players include Funskool, Lego, Mattel and Hasbro.

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Segmental Analysis
Based on Product Type, the Kids Toys Market is segmented into Dolls, Outdoor and Sports Toy, Building and Construction Set, Infant and Preschool Toy and Games & Puzzles. Outdoor and sports segment is expected to hold a major share of the market as parents are largely concerned about their kids' health and fitness. This factor fuels the demand for outdoor base products such as play tents, pools, airplanes, and others to support their children in conducting various outdoor activities such as hiking, touring, camping, and others.
Based on Age Group, the Kids Toys Market is segmented into 0-3 Years, 3-5 Years, 5-12 Years, 12-18 Years and 18+ Years. Several schools possess various disciplines related to sports and recreational activities for teenagers and adolescent students' brain development. This makes the 5 to 12 years segment to exhibit a major share of the market. Moreover, the rising popularity of the education games such as puzzles, building and construction sets, and others among such an age group is likely to drive the segmental growth.

Key Region/ Countries Covered
• North America (US, Canada, Mexico)
• Europe (Germany, U.K., France, Italy, Spain, Russia, Nordic Countries, BeNeLux, Rest of Europe)
• Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Rest of Asia Pacific)
• Middle East and Africa (Saudi Arabia, UAE, Egypt, South Africa, Rest of MEA)
• Latin America (Mexico, Brazil, Argentina, Rest of Latin America)

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