Press release
Media Monitoring Tools Market Size, Demand, Share, Key Players, Growth, and Forecast 2031
The global media monitoring tools market revenue was around US$ 3.8 billion in 2021 and is estimated to reach US$ 13.9 billion by 2031, growing at a compound annual growth rate (CAGR) of 15.1% during the forecast period from 2022 to 2031.Request To Download Sample of This Strategic Report @https://reportocean.com/industry-verticals/sample-request?report_id=bwcc17919
Media monitoring is a method for measuring communication and marketing tactics, tracking target markets, and learning consumer attitudes. Users can monitor brand, item, and service mentions in all media, including traditional print, online, television, and social. This comprises both text and visuals, both of which can have a significant influence.
Factors Influencing Market Growth
- The rise in the use of cloud-based solutions and the demand for efficient competition analysis boosts market growth.
- The requirement for effective crisis management equipment in media monitoring tools creates a positive impact on market expansion.
- Developments in AI and machine learning would provide lucrative potential for market expansion.
- Expensive initial deployment costs, service fees, and data privacy issues. Such factors constrain market growth.
Study of the COVID-19 Pandemic
The COVID-19 pandemic had a positive impact on the market. During the lockdown, a growth rate during the period due to a significantly expanded digital and online presence. Additionally, strict social restrictions forced people to remain in their homes, which helped the media monitoring tools market to expand at the time.
Regional Insights
North America dominated the market and is anticipated to maintain its dominance during the forecast period. It is attributed due to the large concentration of suppliers offering media monitoring tools solutions, including Hootsuite Inc, Glean Info, and Critical Mention. However, due to the region's quick technical and economic advancements,
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However, Asia-Pacific is anticipated to experience considerable growth throughout the forecast period. Quick technical and economic advancements in this region are anticipated to drive market growth.
Leading Competitors
The leading competitors in the global media monitoring tools market are:
- Snap Inc
- The Social Media Research Foundation
- BoomSonar Suite
- Hootsuite Inc
- Agility PR Solutions LLC
- Sprinklr
- Critical Mention
- Buzzcapture
- SemanticForce
- TVEyes Inc
- Coosto
- M-Brain
- Ubermetrics Technologies GmbH
- YouScan
- Cision US Inc
- Lucidya
- Talkwalker Inc
- Burrelles
- Meltwater
- Glean.info
- Others
Segmentation Analysis
The global media monitoring tools market segmentation focuses on Component, Deployment Model, Enterprise Size, Application, Industry Vertical, and Region.
Segmentation based on Component
- Software
- Service
Segmentation based on Deployment Model
- On-Premise
- Cloud
Segmentation based on Enterprise Size
- Large Enterprises
- SMEs
Segmentation based on Application
- Print Media Monitoring
- Social Media Monitoring
? Marketing
? Monitoring and Analytics
? Asset and content Management
? Risk and Compliance
- Broadcast Media Monitoring
- Online Media Monitoring
- Others
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Segmentation based on Industry Vertical
- BFSI
- Healthcare
- Media and Entertainment
- Retail and E Commerce
- IT and Telecom
- Others
Segmentation based on Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- Western Europe
- The UK
- Germany
- France
- Italy
- Spain
- Rest of Western Europe
- Eastern Europe
- Poland
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia & New Zealand
- ASEAN
- Rest of Asia Pacific
- Middle East & Africa (MEA)
- UAE
- Saudi Arabia
- South Africa
- Rest of MEA
- South America
- Brazil
- Argentina
- Rest of South America
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Table of Content
Chapter 1: Global Media Monitoring Tools Industry Overview
Chapter 3: Market Dynamics
Chapter 4: Top Company Profiles
Chapter 5: Global Media Monitoring Tools market Competition, by Players
Chapter 6: Global Market Size by Regions
Chapter 7: Global Market Segment by Application
Chapter 8: Global Media Monitoring Tools Industry Segment by Type
Chapter 9: Market Chain, Sourcing Strategy, and Downstream Buyers
Chapter 10: Strategies and key policies by Distributors/Suppliers/Traders
Chapter 11: Key Marketing Strategy Analysis, by Market Vendors
Chapter 12: Market Effect Factors Analysis
Chapter 13: Global Media Monitoring Tools market Size Forecast (2023-2031).
Continue….
Reasons to Buy This Report
(A) The research provides valuable insights for top administration, policymakers, professionals, product advancements, sales managers, and stakeholders in the market. It helps them make informed decisions and strategize effectively.
(B) The report offers comprehensive analysis of Media Monitoring Tools market revenues on a global, regional, and country level, projecting trends until 2030. This data allows companies to assess their market share, identify growth opportunities, and explore new markets.
(C) The research includes segmentation of the Media Monitoring Tools market based on types, applications, technologies, and end-uses. This segmentation enables leaders to plan their products and allocate resources based on the expected growth rates of each segment.
(D) Analysis of the Media Monitoring Tools market benefits investors by providing insights into market scope, position, key drivers, challenges, restraints, expansion opportunities, and potential threats. This information helps them make informed investment decisions.
(E) The report offers a detailed analysis of competitors, their key strategies, and market positioning. This knowledge allows businesses to better understand the competition and plan their own strategies accordingly.
(F) The study helps evaluate Media Monitoring Tools business predictions by region, key countries, and top companies, providing valuable information for investment planning and decision-making.
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