Infinium Global Research Unveils Thorough Insights into the Vibrant China Licensed Sports Merchandise Market

Infinium Global Research, a pioneering market intelligence provider, has released a comprehensive report examining the dynamics of the Licensed Sports Merchandise Market in China. This thorough study offers unparalleled insights into market trends, demand forecasts, and the macro and micro indicators shaping the Chinese market landscape. The report scrutinizes the driving forces and restraining factors while delving into both qualitative and quantitative parameters.

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Key Highlights from the Report:

Driving Forces: The market's growth is significantly propelled by China's active participation in global sporting events, especially post the 2008 Olympics. The surge in the number of athletes and their international involvement has positively influenced the demand for licensed sports merchandise. Moreover, a cultural shift towards fitness among millennials, the growing popularity of outdoor sports, and robust government support for sports development are key drivers.

Market Constraints: Counterfeiting remains a crucial challenge, impacting brand value and sales adversely. The proliferation of counterfeit products affecting brand exclusivity and the value of authentic merchandise remains a notable restraint.

Upcoming Winter Olympics: Anticipation surrounding the 2022 Winter Olympics in Beijing is expected to create significant opportunities for the licensed sports merchandise market. Government initiatives to promote winter sports, such as plans to increase ski resorts and skiers, further bolster the market.

Millennials and Fitness Culture: A seismic cultural shift toward fitness activities has driven a surge in sports-related product consumption, particularly among China's sizable millennial population. With approximately 400 million millennials in China, the demand for futuristic sports apparel and related merchandise has soared.

Government Initiatives and Market Growth: The National Development and Reform Commission's ambitious plans to elevate the sports sector's contribution to the GDP and the availability of fitness apps and trackers are poised to drive market growth. The increasing emphasis on healthy lifestyles and sports participation amplifies the demand for licensed sports merchandise.

Impact of Counterfeiting: The prevalence of counterfeit products remains a significant challenge, impacting brand value and exclusivity while affecting market growth.

Anticipated Opportunities: Preparations for the 2022 Winter Olympics and collaborations between Chinese manufacturers and international sporting bodies are anticipated to fuel significant growth opportunities for licensed sports merchandise.

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Table of Content

Chapter 1. Report Overview

1.1. Report Description

1.2. Research Methods

1.3. Research Approaches

Chapter 2. Executive Summary

Chapter 3. Market Overview

3.1. Introduction

3.2. Market Dynamics

3.2.1. Drivers

3.2.2. Restraints

3.2.3. Opportunities

3.2.4. Challenges

3.3. PEST-Analysis

3.4. Porter's Diamond Model for China Licensed Sports Merchandise Market

3.5. IGR-Growth Matrix Analysis

3.6. Competitive Landscape in China Licensed Sports Merchandise Market

Chapter 4. China Licensed Sports Merchandise Market by Product Type

4.1. Footwear

4.2. Apparels

4.3. Accessories

4.4. Video Games

4.5. Toys

Chapter 5. China Licensed Sports Merchandise Market by Distribution Channel

5.1. E-commerce

5.2. Department Stores

5.3. Specialty Stores

Chapter 6. China Licensed Sports Merchandise Market by End User

6.1. Children

6.2. Men

6.3. Women

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Reasons to Buy this Report:

=> Comprehensive analysis of regional markets of China Licensed Sports Merchandise.

=> Complete coverage of all the product types and application segments to analyze the trends, developments, and forecast of market size up to 2030.

=> Comprehensive analysis of the companies operating in this market. The company profile includes an analysis of the product portfolio, revenue, SWOT analysis, and the latest developments of the company.

=> Infinium Global Research- Growth Matrix presents an analysis of the product segments and geographies that market players should focus on to invest, consolidate, expand, and/or diversify.

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About Infinium Global Research:

Infinium Global Research is a business consulting and market research firm; a group of experts that caters to fulfilling business and market research needs of leading companies in various industry verticals and business segments. The company also serves government bodies, institutes, and non-profit/non-government organizations to meet their knowledge and information needs.
Through our information services and solutions, we assist our clients to improve their performance and assess the market conditions to achieve their organizational goals. Our team of experts and analysts are engaged in continuously monitoring and assessing the market conditions to provide knowledge support to our clients. To help our clients and to stay updated with the advances and inventions in technology, business processes, regulations, and the environment, Infinium often conducts regular meets with industry experts and opinion leaders. Our key opinion leaders are involved in monitoring and assessing the progress in the business environment, so as to offer the best opinion to our clients.

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