Party Supplies Market Growth Factors, Segmentation, Trends, Opportunities, Key Players and Forecast | Evolve Business Intelligence

As per the study initiated by Evolve Business Intelligence, the global Party Supplies Market size accounted for USD 13.32 billion in 2022, growing at a CAGR of 7.85% from 2023 to 2033. The party supplies market encompasses a range of products including decorations, tableware, balloons, costumes, and accessories, catering to events and celebrations. It thrives on occasions like birthdays, weddings, holidays, and special events, offering a variety of themes and customizable options. Market growth is driven by evolving consumer preferences, social media influence on event planning, and a desire for unique and personalized party experiences. E-commerce expansion has also significantly contributed to the market's accessibility and growth.
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The party supplies market is primarily fueled by consumer demand for unique, themed, and personalized event experiences, influencing the variety and customization options available. Additionally, social media's impact on event planning and the convenience of e-commerce platforms have significantly driven market growth, offering accessibility and a wider range of choices for consumers organizing celebrations and gatherings.
Key Players
Some of the major Party Supplies Market players holding high market shares include Martha Stewart Living Omnimedia, Inc., Unique Industries, Inc., American Greetings Corporation and Huhtamaki, Software Inc. These players use partnership and collaboration as a key strategy to gain significant market share to compete with market leaders. Some of the other major market players include Party City Holdco Inc., Shutterfly, Inc., Pioneer Worldwide, Hallmark Licensing, LLC., Artisano Designs, Oriental Trading Company
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Segmental Analysis
Based on Distribution Channel, the Party Supplies market is segmented into Supermarket/Hypermarket, Convenience Stores, Specialized Stores, E-commerce and Others.In the global party supplies market, the supermarket/hypermarket sector held the largest market share. Supermarkets and hypermarkets are becoming more and more popular because they offer a wide variety of consumer items under one roof, have plenty of parking, and have convenient operating hours
Based on Product Type, the Party Supplies market is segmented into Balloons, Banners, Pinatas, Games, Home Decor, Tableware/Disposables, Take Away Gifts and Others.In terms of market share for party supplies, the tableware/disposables category led in 2021. Food and drink are essential components of every celebration or gathering since they show guests how much you value and how to be hospitable.
Based on Application, the Party Supplies market is segmented into Commercial Use and Domestic Use.In the worldwide party supplies market in 2021, the domestic use category held the largest market share. This is linked to the growing popularity of party celebrations, including mixers and single dance parties, pre-wedding celebrations, divorce parties, baby showers, housewarmings, post-birthday celebrations, and others.
Key Region/ Countries Covered
• North America (US, Canada, Mexico)
• Europe (Germany, U.K., France, Italy, Spain, Russia, Nordic Countries, BeNeLux, Rest of Europe)
• Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Rest of Asia Pacific)
• Middle East and Africa (Saudi Arabia, UAE, Egypt, South Africa, Rest of MEA)
• Latin America (Mexico, Brazil, Argentina, Rest of Latin America)

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