Virtual and Augment Reality in Healthcare Market Size, Share & Report 2023-2030

Report Overview
The global virtual and augment reality in healthcare market reached US$ YY billion in 2022 and is expected to reach US$ YY billion by 2030 growing with a high CAGR during the forecast period 2023-2030.

The trends in the virtual and augmented reality in healthcare market underscore a surge in service launches driven by advancing technology and the integration of AI. The immersive experience provided by 360-degree virtual reality allows users to interact with and modify their surroundings, introducing an interactive layer that opens up numerous opportunities for event advertising.

Moreover, the increasing adoption of virtual and augmented reality products in healthcare is attributed to the growing availability of technology, diverse applications and components, a rise in the number of software offerings, and increased investment in research and development. These factors collectively contribute to the expansion of the virtual and augmented reality in healthcare market.

A notable demand for products in this market is observed in North America, fueled by the rapid advancements in the field. The market is characterized by the active participation of significant competitors, including Real Response, Microsoft, Laerdal Medical, and Koninklijke Philips N.V. These players contribute to the market's dynamism and growth through their active presence and contributions to technological advancements.

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Market Dynamics

The continuous advancements and expanding applications of virtual reality (VR) in healthcare are creating significant opportunities for market growth. Ongoing research endeavors aim to uncover novel applications utilizing virtual reality technologies.

A notable example of these advancements is the cutting-edge surgical planning technology developed by ImmersiveTouch. On June 22, 2023, Northwell Lenox Hill Hospital in New York State utilized this technology for the first time.

This state-of-the-art technology generates augmented and virtual reality 3D models of patients' anatomies, leading to improved visualization, personalized surgical solutions, and enhanced patient communication. The FDA-approved system efficiently imports common imaging files, such as CT and MRI images, to instantly create a virtual 3D model of a patient's anatomy. This innovative approach significantly reduces the time between preoperative preparation and surgery by streamlining the production of personalized digital blueprints, surgical guidance, and reconstructive hardware. Such research and advancements contribute to the growth of virtual and augmented reality in the healthcare sector, promising enhanced medical visualization and personalized solutions for patients.

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Market Segmentation
By Component
Software
Hardware
Services

By Technology
Augment reality
Virtual reality
Mixed Reality

By Application
Patient Care Mangement
Medical Training and Education
Fitness
Others

By End User
Hospitals
Diagnostic Centers
Ambulatory Surgical Centers

Market Key Players
Major players are Real Response, Microsoft, Laerdal Medical, CAE Healthcare Inc., GE HealthCare, Koninklijke Philips N.V., Fundamental Surgery, ImmersiveTouch, Inc., PrecisionOS and Atheer, Inc.

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