Press release
India Sports Apparel Market: A Dynamic Growth Trajectory
The India Sports Apparel Market, valued at USD 673.34 Million in 2022, is poised to reach USD 1926.10 Million by 2029, demonstrating a substantial CAGR of 16.2% during the forecast period (2023-2029).Know More About The Report: https://www.maximizemarketresearch.com/market-report/india-sports-apparel-market/77721/
Sports Apparel in India: A Comprehensive Overview
Sports apparel, also known as sportswear or activewear, encompasses clothing designed for sports and physical activities. It includes a diverse range of sport-specific apparel, such as tracksuits, shorts, T-shirts, and specialized items like swimsuits and ski suits. The Indian sports clothing market, with a history spanning decades, is witnessing continuous growth, driven by a burgeoning economy and an increasing consumer base seeking diverse options from various brands.
Market Scope and Analysis
Report Overview:
The India Sports Apparel Market research delves into market dynamics, trends, and essential aspects crucial for industry stakeholders. The report scrutinizes market drivers, constraints, opportunities, and challenges, aiming to provide a comprehensive understanding to industry participants. By offering a detailed analysis of the market's fundamental characteristics, the research aids stakeholders in making informed decisions.
Research Methodology:
The research employs a meticulous methodology, combining secondary research sources like press releases, annual reports, government websites, and market research papers with quantitative and qualitative data from premium databases. Primary research further validates and enhances the insights gathered, employing a bottom-up market sizing approach to assess macro and micro perspectives. Additionally, the study incorporates Porter's analysis and PESTLE examination to capture a holistic view of the market forces at play.
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Market Dynamics: Key Drivers
Increasing Online Sales:
India, with its population of 1.3 billion, is witnessing a surge in demand for sports apparel, notably through online channels. Platforms like Flipkart and Amazon report heightened interest in T-shirts, track trousers, and running shoes. Athleisure, a blend of athletic and leisurewear, gained traction, aligning with changing work-from-home trends. The online presence of brands like HRX, Campus Sutra, and Skult underscores the growing preference for digital purchasing.
Social Media Impact:
The influence of social media on consumer behavior is becoming a driving force in the Indian sports apparel industry. Over 80% of buyers use online platforms for product discovery. Social commerce, leveraging influencers and digital communities, has emerged as an effective tool for linking consumers and commerce. Livestreaming as a promotional and buying channel is gaining popularity and is anticipated to further integrate into the market.
Changing Consumer Behavior:
India has embraced the global fitness trend, with a growing focus on health and wellness. The evolving lifestyle and economic growth have made Indian consumers more health-conscious, fostering a demand for athleisure apparel. This shift in consumer behavior has created opportunities for businesses and investors, stimulating growth in the sportswear segment.
Rising Indian & International Manufacturers:
While multinational sportswear giants like Reebok, Adidas, Nike, and Puma have long dominated the Indian market, indigenous brands are gaining prominence. Newer players focus on providing comfortable lifestyle and everyday athletic clothing, capitalizing on the growing passion for fitness. Indian brands benefit from their pricing advantage and have successfully penetrated the market, offering economical and high-quality products.
Segment Analysis: Varied Perspectives
Product Types:
The market is segmented into top wear and bottom wear. Top wear, including T-shirts, holds a dominant position, driven by the general public's preference for comfort. Increased health awareness has led to the popularity of track pants among both morning joggers and elite athletes. The overall market benefits from a heightened consciousness about specialized sportswear for various activities.
End-User Segmentation:
The market divides into men, women, and kids. Men's sportswear leads, driven by a steady rise, followed by women's wear. The segment catering to women is experiencing significant growth, reflecting changing traditions and increased participation in sports and fitness activities. Children's wear contributes a smaller portion but is growing in tandem with the popularity of cricket and football among the youth.
Distribution Channels:
The market's distribution channels comprise online and offline platforms. The offline segment, leveraging the presence of prominent athletic brands, maintains a leading position. Physical storefronts appeal to consumers seeking to avoid mismatch issues and hassles related to online shopping. The offline segment is anticipated to thrive further. Simultaneously, e-commerce platforms, catering to the convenience needs of consumers working long hours, witness significant growth. The ease of online purchasing and digital engagement contributes to the online segment's success.
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Regional Insights: A Closer Look
Apparel Market in India:
In 2021, the overall apparel market in India generated USD 133,474 million in revenue, with projections indicating a growth rate of over 11% to reach USD 85 billion by 2021. The sports apparel market is a significant contributor to this expansion, with a value of USD 673.34 million in 2022 and a forecast to reach USD 1926.10 million by 2029, exhibiting a robust CAGR of 16.2% during the forecast period.
Government Investments and Sports Sectors:
Increased government investment in sports contributes to the market's growth, with notable commitments in the sports budget. The thriving expansion of sports sectors, particularly cricket, plays a crucial role. The Indian Premier League (IPL), with a predicted worth of USD 6.8 billion and a growth rate of 7%, underscores the market's significance.
Competitive Landscape: Emerging Players
Several garment manufacturers have made significant strides in the Indian sports apparel market, showcasing diverse strategies. Shiv Naresh, an iconic brand known as the "Face of Indian Sports," has a rich history, with athletes like Vijender Singh and Mary Kom sporting its signature. Re Design focuses on fabric details, offering enhanced comfort and agility. Performax, based in Mumbai, has expanded its clientele through partnerships with sporting teams like Mumbai Indians and Chennayin FC.
India Sports Apparel Market Key Players
1. Adidas India Marketing Private Limited
2. Ralph Lauren Corporation
3. Puma Sports India Private Limited
4. Nike India Private Limited
5. Under Armour India Trading Private Limited
6. ASICS India Private Limited
7. Decathlon Sports India Pvt Ltd.
8. Shiv-Naresh Sports Private Limited
9. Skechers Retail India Private Limited
10. Cosco Sports
11. Nivia
12. Tyka
13. Sareen Sports
14. Alcis Sports
15. HRX
Table of content for the India Sports Apparel Market includes:
Part 01: Executive Summary
Part 02: Scope of the India Sports Apparel Market Report
Part 03: Global India Sports Apparel Market Landscape
Part 04: Global India Sports Apparel Market Sizing
Part 05: Global India Sports Apparel Market Segmentation
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers and Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
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About Maximize Market Research:
Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
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