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In-App Advertising Market Analysis, Trends, Growth, Research And Forecast 2032
In-App Advertising Market
The Business Research Company's In-App Advertising Global Market Report 2023 identifies the increasing utilization of smartphones and tablets as the major driver for the in-app advertising market's growth in the forecast period. Smartphones are mobile phones that can be used for a wider variety of purposes other than making calls and messaging. Tablet is a device with a touchscreen interface larger than a smartphone. The increasing use of smartphones and tablets increases the use of mobile applications which host in-app advertisements. Ad publishers develop highly targeted and personalized ads using in-app mobile advertising, which increases the likelihood that the audience will be interested in and click on them.
The global ethernet switch market size is expected to grow from $5.03 billion in 2022 to $5.31 billion in 2023 at a compound annual growth rate (CAGR) of 5.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global ethernet switch market size is expected to grow to $6.54 billion in 2027 at a CAGR of 5.4%.
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Major competitors in the in-app advertising market are Amobee Inc., Apple Inc., BYYD Inc., Chartboost, Meta, Flurry, Google AdMob, InMobi Pte Ltd., MoPub Inc., AOL Inc., Tapjoy Inc., Tune Group Sdn Bhd, Glispa GmbH, Microsoft Corporation, and Zoomd Technologies Ltd.
A key trend in the in-app advertising market includes technological advancement. Major companies in the market are introducing new platforms and advanced technologies to sustain their position in the market. For instance, in November 2021, Pixalate, a US-based fraud-protection company launched the industry's first ad fraud supply path optimization (SPO) technology. The new product is an addition to Pixalate's analytics platform and helps customers to pick higher-quality paths for delivering ads across various platforms. It will also help the companies to gain insights and detect low-quality inventory resources.
Read More On The Global In-App Advertising Market Report Here:
https://www.thebusinessresearchcompany.com/report/in-app-advertising-global-market-report
The in-app advertising market is segmented -
• By Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads
• By Platform: IOS, Android
• By Application: Online Shopping, Messaging, Entertainment, Gaming And Ticketing
• By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. North America was the largest region in the in-app advertising market.
The Business Research Company's "Global In-App Advertising Market Report 2023" provides a thorough understanding of the market across 60 geographies. The report covers market size, growth rate, segments, drivers and trends in every region and country. In addition, the report offers insights on historical and forecast growth, helping players analyze and strategize better.
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The Table Of Content For The In-App Advertising Market Include:
1. Executive Summary
2. In-App Advertising Market Characteristics
3. In-App Advertising Market Trends And Strategies
4. In-App Advertising Market - Macro Economic Scenario
5. In-App Advertising Market Size And Growth
……
26. Africa In-App Advertising Market
27. In-App Advertising Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The In-App Advertising Market
29. In-App Advertising Market Future Outlook and Potential Analysis
30. Appendix
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