In-vehicle Infotainment Market Size, Major Trends, Lucrative Segments and Fastest Growing Regions (2023-2030)

In-vehicle Infotainment Market size is projected at USD 45.44 Bn by 2030, The rising investments by the OEM for the passenger vehicles to improve the experience is determining the overall growth for the market.

IVI systems are getting more and more in demand as clients look for more connected and entertaining experiences in their cars. The whole driving experience is improved by infotainment systems, which offer functions like touchscreen displays, music, navigation, connectivity, and in-car Wi-Fi. Voice recognition, augmented reality, and gesture controls are just a few of the advanced technologies that are being integrated in the IVI market. Infotainment systems are becoming more user-friendly and intuitive thanks to these technologies. 

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Market Scope:

In order to reduce distractions and promote safer driving, advanced driver assistance systems (ADAS) are increasingly being integrated into intelligent vehicle infrastructure (IVI) systems. IVI systems are offered as both aftermarket and original equipment manufacturer (OEM) solutions. Customers can install cutting-edge infotainment systems in their current cars by using the aftermarket segment. Developed economies have a higher adoption rate of IVI systems, but the market scope varies by region. The rising purchasing power of consumers is allowing emerging markets to catch up. 

Opportunity Analysis:

The market for in-car infotainment presents a lot of potential due to continuous technological development. It is anticipated that innovations like voice recognition software, gesture controls, and augmented reality displays will improve user experience and make it safer and more pleasurable. By incorporating 5G technology into in-car infotainment systems, new avenues for high-speed internet access, streaming, real-time navigation, and vehicle-to-vehicle communication will become possible. This will facilitate uninterrupted connectivity, opening the door to improved infotainment experiences and services.

Major Players

The major key players in the in-vehicle entertainment market are Pioneer Corporation, Apyiv PLC, Panasonic Corporation (Japan), Alps Alpine Co Ltd (Japan), Harman International (US), Denso Corporation, Samsung Electronics, Garmin ltd, Fujitsu ten ltd, Robert Bosch GmbH (Germany), and Continental AG (Germany).

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Segmentation Analysis:

Passenger cars are the largest segment of the IVI market. This is due to the fact that passenger cars are typically equipped with more advanced features than other types of vehicles. Light commercial vehicles (LCVs): LCVs are the second largest segment of the IVI market. This is due to the fact that LCVs are often used for business purposes and require access to information and entertainment.

Regional Analysis

The Asia Pacific region is expected to be the largest market for IVI systems over the forecast period, accounting for over 40% of the global market by 2028. This is due to the region's strong automotive industry and the growing demand for connected cars. China is expected to be the largest market in the Asia Pacific region, followed by India and Japan. The companies are primarily focusing on customers' needs and demand's, the rising R&D by the OEM will be the key factor for this market to grow in APAC region.

Key Takeaways

The need for connected cars that offer a range of entertainment and informational services, like music streaming, weather updates, and navigation, is growing among consumers. This is a key factor fuelling the IVI market's expansion.
Innovations in Technology are Improving IVI Systems: With the addition of cutting-edge capabilities like voice recognition, gesture control, and artificial intelligence (AI), IVI systems are growing more complex. IVI systems are becoming more intuitive and user-friendly thanks to these developments, which is propelling the market's expansion.
Government Regulations Are Enforcing IVI Adoption: A number of governments are putting laws into place requiring new cars to have IVI systems. IVI system adoption is accelerating as a result of this, especially in emerging markets.

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Recent Industry Developments:

In January 2023, Robert Bosch GmbH announced a partnership with Qualcomm Technologies to develop next-generation IVI systems that are based on the Snapdragon Ride Platform. These systems will offer enhanced performance, security, and connectivity.

Continental AG: In February 2023, Continental AG announced a partnership with Microsoft to develop IVI systems that are based on the Azure cloud platform. These systems will offer cloud-based services such as navigation, traffic updates, and entertainment.  

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