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Embedded Analytics Market Growing at 13.6% CAGR to Hit USD 60,281 Million in 2023

11-15-2023 06:26 AM CET | IT, New Media & Software

Press release from: Allied Market Research

Embedded Analytics Market

Embedded Analytics Market

The embedded analytics market is in its growth phase, and is expected to witness average growth rate of 13.6% during the forecast period. Organizations are shifting their focus toward real-time analytics embedded within the business applications to gather data that can assist them in decision-making process. North America embedded analytics market was the highest shareholder, in terms of revenue; while Asia-Pacific is expected to witness highest growth during the forecast period.

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According to the report published by Allied Market Research, the global embedded analytics market generated $25.13 billion in 2016, and is estimated to reach $60.28 billion by 2023, registering a CAGR of 13.6% from 2017 to 2023. The report offers an extensive analysis of changing market dynamics, key winning strategies, business performance, major segments, and competitive scenario.

Rise in adoption of integrated analytics into various business applications and surge in the importance of big data and IoT among organizations drive the growth of the global embedded analytics market. However, high investment costs and lack of analytical knowledge may hinder the market growth. On the other hand, rising demand for standalone self-service analytics tools and real-time visualization tools in business applications create new opportunities in the coming years.

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Based on the deployment model, the cloud-based deployment model segment contributed to the largest share in 2016, and is estimated to maintain its dominant position during the forecast period. In addition, this segment is expected to register the highest CAGR of 14.2% from 2016 to 2023. The report also analyzes the on-premise deployment model segment.

Based on business application, the sales & marketing segment accounted for the largest share in 2016, and is expected to maintain the largest share throughout the forecast period. In addition, this segment is expected to register the highest CAGR of 13.1% from 2016 to 2023. The report also analyzes the finance segment during the forecast period.

North America was the highest revenue contributor in the market in 2016, as it offers adequate infrastructural development for the adoption of embedded analytics technology. Asia-Pacific embedded analytics market is expected to grow at the highest rate during the forecast period, owing to evolution in IT security arena, increase in cloud adoption, growth in adoption of cloud computing, surge in demand for Internet of Things (IoT) and big data, and rise in demand for enterprise mobility.

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The sales & marketing business segment contributed the highest share in 2016. The segment accounted for $8,995 million in 2016, and is projected to grow at the CAGR of 13.1% during the forecast period. However, the embedded analytics market for operations is projected to grow at the highest rate of 14.2% during the forecast period. The BFSI segment accounted for the highest share of revenue in 2016, while the healthcare segment is anticipated to grow at the highest rate of 14.4%.

Leading market players analyzed in the research include Birst, Inc., Information Builders., Microsoft Corporation, Opentext Corporation, SAP SE, International Business Machines Corporation, Logi Analytics, Microstrategy Inc., Qlik Technologies, and Tibco (The Information Bus Company) Software Inc.

Latest Trends in The Embedded Analytics Market:

1. Growing Adoption of Embedded Analytics:

• Organizations increasingly recognize the value of integrating analytics directly into their applications and business processes. Embedded analytics allows users to access data insights without leaving the application environment.

2. Focus on User Experience:

• User experience has become a critical factor in the success of embedded analytics solutions. Vendors are emphasizing intuitive interfaces, customization options, and seamless integration with existing applications to enhance the overall user experience.

3. Cloud-Based Solutions:

• The shift towards cloud computing has influenced the embedded analytics market. Cloud-based solutions offer scalability, flexibility, and accessibility, making it easier for organizations to deploy and manage embedded analytics capabilities.

4. Advanced Data Visualization:

• Enhanced data visualization tools are a key component of embedded analytics. Businesses are looking for solutions that provide interactive and easy-to-understand visualizations to help users make data-driven decisions.

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Thanks for reading this article; you can also get individual chapter-wise sections or region-wise report versions like North America, Europe, or Asia.

If you have any special requirements, please let us know and we will offer you the report as per your requirements.

Lastly, this report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP, based in Portland, Oregon. AMR provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients in making strategic business decisions and achieving sustainable growth in their respective market domains.

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