Press release
On-board Connectivity Market to Reach USD 36.84 Billion | Stay Linked, Stay Ahead: Unleashing the Power of On-Board Connectivity
Surge in IT expenditure in the maritime, aviation, and railway industries, significant increase in disposable income of consumers, and rise in number of airline passengers in past few years facilitate the growth in the global on-board connectivity market. However, high initial cost related to the deployment of on-board connectivity systems and connectivity issues restrain the market growth. Contrarily, surge in government initiatives for improving customer experience would offer major opportunities in the market.The report provides a comprehensive analysis of key investment pockets, changing market trends, key winning strategies, market size & forecasts, major segments, and competitive scenario. According to the report, the global on-board connectivity market generated $12.81 billion in 2017 and is expected to reach $36.84 billion by 2025, registering a CAGR of 14.3% from 2018 to 2025.
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Examining current and future trends in the on-board connectivity industry is essential for gauging the overall appeal of the global market. The forecast period emphasizes key factors influencing the on-board connectivity market's prospects. Factors such as increased IT spending in the aviation, maritime, and railway sectors, coupled with a rise in consumer disposable income, are anticipated to drive demand in the on-board connectivity market. The substantial growth in the number of airline passengers in recent years is a primary driver of market expansion. However, the high deployment costs associated with on-board connectivity systems may impede market growth. Connectivity issues, particularly as high-speed trains transition rapidly between cellular towers, are expected to be a hindrance. Nevertheless, government initiatives to enhance customer services are poised to present significant growth opportunities for the on-board connectivity market.
The advantages of the Internet of Things are predominantly evident in the consumer domain, specifically in transportation, encompassing aviation, maritime, railways, and other road transits, thereby stimulating the on-board connectivity market's growth. Integrating on-board connectivity devices into aircraft, trains, and ships systems introduces additional functionalities. This integration also enables service providers to keep passengers entertained throughout their journeys, ultimately attracting more passengers. This factor significantly contributes to market growth. For instance, the projected number of connected cars is expected to reach $220 million by 2020. In a 2015 survey by Inmarsat, the demand for in-flight broadband services among Europe's aviation passengers was found to be increasing. The survey indicated that given the opportunity, 80% of people are estimated to use in-flight Wi-Fi, with 67% of passengers willing to pay for the service, presenting substantial opportunities for market growth. Additionally, the growing use of social media and the trend of staying continuously connected with friends and family through various social media apps are key factors expected to create significant opportunities for the on-board connectivity market's expansion.
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The widespread adoption of smartphones is a key driver for increased technological engagement among individuals, leading them to willingly invest more in related services. Additionally, the surge in disposable income plays a significant role in propelling technological advancements. Notably, populous nations such as India and China have witnessed a growth in disposable income in recent years, driving increased spending on various aspects like luxury, food, and technology. The growing influence of social media in people's daily lives also indirectly impacts their income. Furthermore, individuals express a willingness to invest more in staying connected with family and friends while traveling. According to the Global Inflight Connectivity Survey by Inmarsat, 61% of respondents prioritize high-quality inflight Wi-Fi over onboard entertainment, and 45% are willing to pay for onboard Wi-Fi services.
The on-board connectivity market is primarily fueled by the increasing number of airline passengers worldwide. This growth is particularly evident in developing Asian markets, where low-cost carriers offer affordable airfares, attracting the middle class. Government investments in infrastructure in this region further contribute to the rise in passenger numbers. In 2017, the International Air Transport Association (IATA) reported a 36.3% market share and 1.5 billion annual passengers in the Asia-Pacific region. Europe followed with a 26.3% market share and 1.1 billion yearly passengers, while North America accounted for 23% market share with 941.8 million passengers annually. The Latin America region observed a 7% growth with 286.1 million passengers annually. These factors collectively drive market growth and are expected to create significant opportunities throughout the forecast period.
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Based on application, the entertainment segment accounted for nearly two-thirds of the total market share in 2017 and is expected to continue its dominance by 2025. This is due to significant rise in demand for entertainment and social media connectivity in maritime, aviation, railway, and road transit vehicles. However, the communication segment would register the highest CAGR of 14.0% from 2018 to 2025, owing to ability to make phone calls through the satellite-based networks in the airplanes and ships.
North America held the major share, accounting for more than one-third of the total market share in 2017 and will maintain its dominant position during the forecast period. This is due to technological advancements and expansion of leading market players in the region. Asia-Pacific is expected to grow at the largest CAGR of 16.8% from 2018 to 2025, owing to the high penetration of mobile devices, advent of cellular technologies, and favorable government regulations related to on-board connectivity in emerging countries such as China and India.
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Leading Market Players:
➢ ALE International
➢ Global Eagle Entertainment
➢ Bombardier
➢ Honeywell International
➢ Gogo
➢ Panasonic Corporation
➢ Inmarsat Plc
➢ Thales Group
➢ Rockwell Collins
➢ Viasat.
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