Yissum Launches SEER - a Novel Application for Predictive Speed Dialing on Your Smartphone

- The invention is based on a machine-learning algorithm that predicts the next outgoing call –

Jerusalem, Israel, October 1, 2013 - Imagine the following scenario: you are
on your way to a workout with your personal trainer. Parking, as always, is
hell. And also, as always, you are late. While maneuvering the car in the
heavy traffic, you try to search for your personal trainer amidst the hundreds
of contacts on your smartphone, to let her know you are running late, but it is
not an easy task. You give up, arrive an hour late and become the first person
to have been fired by their personal trainer.

Now, Yissum, the research and Development Company of the Hebrew
University, introduces SEER – a novel application for predictive speed dialing
for smartphones. It is based on an innovative machine-learning algorithm that
utilizes the user’s past behavior and the context of the call to predict the next
outgoing call. The contacts that the user is most likely to call next are
displayed on the home screen and are constantly updated, enabling the user
to easily make a call with just one click. The mobile app is available for all
android smartphones devices. The technology is also designed to be easily
integrated into any smartphone operating system. Yissum is now seeking a
business partner for further development and commercialization of the
technology.

"As our mobile phones get smarter, the basic action of making a call is
becoming tedious. With hundreds of contacts, searching for the right contact
is complicated, or even not possible while driving," said Yaacov Michlin,
CEO of Yissum. "SEER makes your smartphone even smarter. It integrates
information about our calling habits and location, and can predict who the user
would like to call next. With SEER, there is almost no need to search for a
contact and it takes only one click to make a call. SEER will dramatically
upgrade the operating system and user experience for the use of cell
phones."

SEER is based on a patented machine learning algorithm which has been
proven successful in predicting outgoing calls. SEER’s predictions are based
on the users' call log, their location, and the context of the call (day, time,
proximity to other calls, etc.). The algorithm continues to learn the user’s
habits and searches for patterns. The more a person uses SEER the better
the application predicts outgoing calls. The application can be downloaded at

http://www.seer.mobi/ and on Google Play, at
https://play.google.com/store/apps/details?id=com.seer

The machine-learning algorithm was invented by Assif Ziv and Ohad Assulin
as part of their studies in the Cognitive Science Department of the Hebrew
University. The mobile application was developed by Assif Ziv, Tomer Weller
and Yinon Masad.

Yissum Representative in charge of CS & IT technologies - Tamir Huberman VP Business Development & IT Director of Yissum (Technology Transfer Company of the Hebrew University)

Yissum Research Development Company of the Hebrew University of
Jerusalem Ltd. was founded in 1964 to protect and commercialize the Hebrew
University’s intellectual property. Products based on Hebrew University
technologies that have been commercialized by Yissum currently generate $2
Billion in annual sales. Ranked among the top technology transfer companies
in the world, Yissum has registered over 8,100 patents covering 2,300
inventions; has licensed out 700 technologies and has spun out 80
companies. Yissum’s business partners span the globe and include
companies such as Novartis, Microsoft, Johnson & Johnson, Merck, Intel,
Teva and many more. For further information please visit www.yissum.co.il

Tamir Huberman
Hi-Tech Park, Givat Ram, PO BOX 39135
Jerusalem, Israel
91390

This release was published on openPR.