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Social Media Analytics Global Market Size, Share Analysis, Growth Trends And Forecasts 2023 - 2032
Social Media Analytics market
The Business Research Company's Social Media Analytics Global Market Report 2023 identifies The surge in the number of social media as the major driver for the Social Media Analytics market's growth in the forecast period. The use of mobile, laptops, and computers with access to the internet has been increasing over the years. The internet has allowed people to communicate across international borders. Furthermore, social networking has aided people in expanding their networks, making new friends, advancing their professions, making connections, recruiting employees, and locating people with scarce abilities, all of which contributed to their popularity.
The global social media analytics market size will grow from $8.96 billion in 2022 to $11.54 billion in 2023 at a compound annual growth rate (CAGR) of 28.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the social media analytics is expected to grow to $30.99 billion in 2027 at a CAGR of 28.0%.
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Major competitors in the Social Media Analytics market are IBM, Google LLC, Oracle Corporation, SAS Institute, Digimind, Hootsuite, Talkwalker, Oktopost
A key trend in the Social Media Analytics market includes Technological advancement. Technologies such as artificial intelligence (AI) in social media have the potential to revolutionize how brands market themselves across platforms such as Facebook, Instagram, Twitter, and LinkedIn. It can automate many tedious tasks associated with social media management. For instance, in 2021, Facebook Artificial Intelligence Researchers have started to analyze and construct AI systems with human intelligence levels, which will not only aid in the advancement of AI technologies but also assist in the monitoring of hostile activity on the platform.
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The Social Media Analytics market is segmented -
•By Component: Software, Services
•By Deployment: On-Premise, Cloud
•By Organization Size: Small And Medium Enterprises, Large Enterprises
•By Application: Customer Segmentation And Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioural Analysis, Marketing Management
•By End-User Industry: Banking And Financial Services, IT And Telecommunications, Retail, Healthcare, Government Services, Media And Entertainment, Utilities, Transportation And Logistics, Other End Users
•By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. North America was the largest region in the Social Media Analytics market.
The Business Research Company's "Global Social Media Analytics Market Report 2023" provides a thorough understanding of the market across 60 geographies. The report covers market size, growth rate, segments, drivers and trends in every region and country. In addition, the report offers insights on historical and forecast growth, helping players analyze and strategize better.
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The Table Of Content For The Social Media Analytics Market Include:
1. Executive Summary
2. Social Media Analytics Market Characteristics
3. Social Media Analytics Market Trends And Strategies
4. Social Media Analytics Market - Macro Economic Scenario
5. Social Media Analytics Market Size And Growth
....................
26. Africa Social Media Analytics Market
27. Social Media Analytics Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Social Media Analytics Market
29. Social Media Analytics Market Future Outlook and Potential Analysis
30. Appendix
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