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Global Digital Signage Market 2023 Technology Scouting, Future Scope, Industry Insights And Forecast To 2032 | Major Players Samsung Electronics, LG Electronics, Leyard Optoelectronic, Sony Corporation, Sharp Corporation
Digital Signage Market
The Business Research Company's Digital Signage Global Market Report 2023 identifies increasing demand for 4K and 8K resolution displays as the major driver for the Digital Signage Market's growth in the forecast period. The resolution is a measurement of pixels across the screen in both horizontal and vertical directions. The desire for greater resolution, larger-sized TVs with modern display technology that gives realistic images with better image quality and increased viewing experience is driving demand for 4K and 8K resolution screens. The display screen's display resolution produces a crisp and easy-to-read image. In stadiums, retail stores, museum theatres, and planetariums, 4K and 8K resolution displays are constructed with ideal viewing distances for varied resolutions in view.
The global digital signage market size will grow from $19.52 billion in 2022 to $21.59 billion in 2023 at a compound annual growth rate (CAGR) of 10.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the digital signage is expected to grow to $29.4 billion in 2027 at a CAGR of 8.0%.
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Major competitors in the digital signage market are Samsung Electronics, LG Electronics, Leyard Optoelectronic, Sony Corporation, Sharp Corporation, Panasonic Corporation, NEC Corporation, Planar Systems Inc., Philips, Keywest Technology, Omnivex Corporation, Christie Digital Systems, BenQ Corporation, BrightSign LLC, and Toshiba.
A key trend in the Digital Signage Market includes technological advancement. Key players operating in the digital signage market are focusing on developing advanced technological solutions to strengthen their position in the market. Technological advancements in digital signage include new digital signage display designs with enhanced features and software, advanced display technologies such as 3D screens and holographic displays, artificial intelligence, and AR/VR. For instance, in June 2020, HYPERVSN, a UK-based company offering digital signage launched a new holographic digital signage solution using 3D technology. A hologram doctor, holographic marketers for socially distanced retailing, holographic menu displays, and COVID-19 data for information signs are all included in this digital signage.
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The Digital Signage Market is segmented -
By Product: Standalone Display, Video Wall
By Offering: Hardware, Software, Services
By Location: Indoor, Outdoor
By End User: Retail, Education, Healthcare, Corporate, Stadium, Government, Other End Users
By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. North America was the largest region in the Digital Signage Market.
The Business Research Company's "Global Digital Signage Market Report 2023" provides a thorough understanding of the market across 60 geographies. The report covers market size, growth rate, segments, drivers and trends in every region and country. In addition, the report offers insights on historical and forecast growth, helping players analyze and strategize better.
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The Table Of Content For The Digital Signage Market Include:
1. Executive Summary
2. Digital Signage Market Characteristics
3. Digital Signage Market Trends And Strategies
4. Digital Signage Market - Macro Economic Scenario
5. Digital Signage Market Size And Growth
……
26. Africa Digital Signage Market
27. Digital Signage Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Digital Signage Market
29. Digital Signage Market Future Outlook and Potential Analysis
30. Appendix
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