App Analytics Market to Reach $,3798 Billion by 2025, Fueled by Surging Demand for Comprehensive User Insights

Increasing trend of using mobile-based advertising by enterprises and growing penetration of smartphones and other smart devices drive the growth of the global app analytics market. Moreover, increasing inclination toward personalized and customer-focused marketing supplements the market growth. However, availability of open source alternatives and concerns about data privacy in mobile apps hamper the market growth. On the contrary, increase in focus on higher ROI and emergence of bring-your-own-device (BYOD) and bring-your-own-apps (BYOA) are expected to create lucrative opportunities for the market players in the near future.

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The mobile app analytics held the largest share in 2017, contributing nearly three-fourths of the total market revenue, as the data collected using mobile app analytics offer valuable insights about users' behavior and large customer base of mobile apps. Moreover, the segment is expected to register the fastest CAGR of 20.7% during the forecast period, owing to increase in penetration of smartphones and minimalistic requirement of hardware for its integration. Furthermore, the web app analytics segment is expected to witness steady growth during the forecast period.

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The software segment dominated the market in terms of revenue in 2017, contributing more than half of the market, owing to increase in deployment of app analytics software by major organizations into their applications to monitor app performance, user's behavior, and ad monitoring. However, the services segment is projected to register the fastest CAGR of 20.8% during the forecast period, owing to increase in adoption of services among end users, as it ensures efficient functioning of software and platforms throughout the process and release updates periodically.

The user analytics segment accounted for the largest share in 2017, contributing nearly two-fifths of total revenue, as it provides information about users to developers to help them improve user experience and increase conversion ratio. However, the advertising and marketing analytics segment is projected to manifest the fastest CAGR of 23.0% during the forecast period, owing to the increase in spending by companies on marketing analytics. The other segments analyzed in the report include app performance analytics and revenue analytics.

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Frontrunners in the industry

➢ Adobe

➢ IBM Corporation

➢ Mixpanel

➢ App Annie

➢ AppsFlyer

➢ Appsee

➢ Countly

➢ Localytics

➢ AppDynamics

➢ CleverTap.

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