Out Of Home Advertising Market Size, Share, Insights, Industry Growth And Global Forecast 2023-2032 | Key Players: Daktronics Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media, Inc., Ströer SE & Co.

As per The Business Research Company's Out Of Home Advertising Opportunities And Strategies Market Report 2023, the global ooh out-of-home advertising market size grew from $28.48 billion in 2022 to $31.23 billion in 2023 at a compound annual growth rate (CAGR) of 9.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global out-of-home advertising is expected to grow from $43.96 billion in 2027 at a CAGR of 8.9%.

The rising urban population has contributed to the growth of the out-of-home advertising market. The increase in the population in urban cities increases traffic congestion and waiting time. According to the INRIX 2020 Global Traffic Scorecard, London is ranked as the most congested city in the UK, with 69-hours time lost to traffic due to congestion, followed by Lincoln (47 hours) and Bristol (37 hours). With people spending more time outside their homes in traffic and other areas, OOH advertising holds the utmost importance in advertising. According to the UN World Urbanization Prospects revision, the urban population is expected to increase to 68% across the world by 2050. Over a third of expected urban growth will occur in just three countries-India, China, and Nigeria-and by 2050, the expected urban dwellers in India could be 416 million, China 255 million, and Nigeria 189 million. The rise in the urban population in developed and developing countries, which is contributing to the increasing traffic congestion, is driving the growth of out-of-home advertising market.

View Complete Report @
https://www.thebusinessresearchcompany.com/report/out-of-home-advertising-global-market-report

Companies are increasingly using artificial intelligence to advertise their products. The major applications and benefits of artificial intelligence for digital out-of-home advertising are agile and trigger data-driven campaigns. For instance, McDonald's used data like weather and time of day to remind consumers to promote ice cream sundaes on a hot day, and on the other hand, Coca-Cola promoted smart water when the temperature exceeded 21 degrees. Virgin Trains also used real-time traffic data to show motorists how much quicker their journey could have been by using trains. Therefore, AI and automation can ptimize ads and update them creatively according to the data.

Out Of Home Advertising Market Segmentation:
The out of home advertising market is segmented by type, by platform and by type of application.
By Type -
a) Billboard
b) Transport
c) Street Furniture
d) Transit Displays

By Platform -
a) Static
b) Digital
By Application -
a) Food and Beverage Industry
b) Vehicle Industry
d) Health and Medical Industry
e) Commercial and Personal Services
f) Consumer Goods

Major players in the out of home advertising market include Daktronics Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media, Inc., Ströer SE & Co. KGaA.

The regions covered in the global out of home advertising market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Download FREE SAMPLE Report - https://www.thebusinessresearchcompany.com/sample_request?id=3508&type=smp

The latest report from The Business Research Company, 'Global Out Of Home Advertising Opportunities And Strategies Market Report - Forecast To 2032,' provides a comprehensive global perspective with data and statistics from 60+ geographies, analyzing 7000+ market segments. The regional and country breakdowns section offers insights into each geography's market analysis, size, historic and forecast growth, and key strategies for industry competitiveness.

Out Of Home Advertising Market Report Table Of Content
1. Executive Summary
2. Out-of-Home Advertising Market Characteristics
3. Out-of-Home Advertising Market Trends And Strategies
4. Out-of-Home Advertising Market - Macro Economic Scenario6. Introduction to the out of home advertising market
5. Out-of-Home Advertising Market Size And Growth
……
26. Africa Out-of-Home Advertising Market
27. Out-of-Home Advertising Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Out-of-Home Advertising Market
29. Out-of-Home Advertising Market Future Outlook and Potential Analysis
30. Appendix

PURCHASE the report @
https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=3508

LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Blog: https://blog.tbrc.info/
Healthcare Blog: https://healthcareresearchreports.com/

Get to know us better:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 8897263534
Americas: +1 315 623 0293
Email: info@tbrc.info

This release was published on openPR.