Marketing Research And Analysis Services Global Market Size, Share, Trends And Forecast 2023-2032 | Major Players: Nielsen, Kantar, Ipsos, GfK, Westat Inc.

As per The Business Research Company's Marketing Research And Analysis Services Opportunities And Strategies Market Report 2023, the global marketing research and analysis services market size will grow from $73.19 billion in 2022 to $75.78 billion in 2023 at a compound annual growth rate (CAGR) of 3.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size marketing research and analysis services is expected to grow to $86.49 billion in 2027 at a CAGR of 3.4%.

The companies operating in the various industries are concentrating on increasing profits and expanding their consumer base by focusing on customer satisfaction. This is likely to act as a major driver for the development of the marketing research and analysis services industry over the forthcoming years. Customer satisfaction leads to increased revenues and profitability, along with improved levels of customer retention. Marketing research and analysis help companies achieve these goals. For instance, marketing research helps companies to understand their target customers, access key competitors, track customer satisfaction across multiple channels, identify areas of improvement for their business, and redefine business strategies to improve the performance of the business.

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Artificial intelligence is a leading trend in the market research and analysis services industry. Increasing usage of the internet is forcing companies to make their products available online. Consumers rely on reviews, consumer surveys, and questionnaires before making a purchase. AI will ease the task of field engagement to perform these applications. For instance, Google Home, Amazon's Echo, and other chatbots are creating a wave of artificial intelligence (AI) in market analysis. Artificial intelligence is significantly contributing to the growth of market analysis by eliminating the traditional research methods, including surveys and qualitative research. Moreover, data scientists are expected to play a crucial role in enterprises in gathering valuable insights on consumer behaviour patterns through AI tools and social media platforms. Thus, artificial intelligence is anticipated to gain popularity in the marketing research and analysis services market.

Marketing Research And Analysis Services Market Segmentation:
The market research and analysis services market is segmented by type, by end use industry and by type of enterprise size.

By Type -
a) Quantitative
b) Qualitative
c) Primary
d) Secondary

By End Use Industry -
a) IT Services
b) Manufacturing
c) Financial Services
d) Construction
e) Healthcare

By enterprise size
a) Large Enterprise
b) Small and Medium Enterprise

Major players in the market research and analysis services market include Nielsen, Kantar, Ipsos, GfK, Westat Inc.

The regions covered in the global market research and analysis services market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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The latest report from The Business Research Company, 'Global Marketing Research And Analysis Services Opportunities And Strategies Market Report - Forecast To 2032,' provides a comprehensive global perspective with data and statistics from 60+ geographies, analyzing 7000+ market segments. The regional and country breakdowns section offers insights into each geography's market analysis, size, historic and forecast growth, and key strategies for industry competitiveness.

Marketing Research And Analysis Services Market Report Table Of Content
1. Marketing Research And Analysis Services Market Executive Summary
2. Introduction and Marketing Research And Analysis Services Market Characteristics
3. Major Marketing Research And Analysis Services Market Trends
4. Marketing Research And Analysis Services Market Size and Growth
5. Marketing Research And Analysis Services Report Structure
……
25. Key Mergers And Acquisitions In The Marketing Research And Analysis Services Market
26. Market Background: Nursing Care
27. Marketing Research And Analysis Services Market Opportunities And Strategies
28. Marketing Research And Analysis Services Market, Conclusions And Recommendations
29. Appendix

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