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China Spirits Market Report: 2016 Edition – New Report by Koncept Analytics

03-18-2016 05:27 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Koncept Analytics

The report provides an overview of the entire spirits industry of China including the major developments that are expected to accelerate its growth.

Spirit consumption in China is a centuries old tradition that continues to influence the entire spirits sector even today. Due to its deep rooted prevalence in Chinese culture, modern spirits market is primarily dominated by local drinks like Baijiu and Huanjiu. However, integration through trade and commerce has diversified the Chinese Spirits market to include internationally known brands and products, especially the ones that are low on alcohol content like Wine and Beer.

In recent years, China has seen some major lifestyle changes that have altered tastes and preferences. Sustained economic growth has led to an increase in luxury spending, thereby increasing demand in the spirits sector and a rising demonstration effect ensured increased demand for high-end international brands. However exhaustion of the demographic dividend and increase in the greying population, are expected to divert consumption towards traditional drinks.

China’s spirits market is majorly dominated by the local drink, Baijiu that has a large consumer base in its high-end segment. However due to a slowing economic growth and an increase in alcohol consumption by women, mass-to-mid end segment is expected to outperform. Unlike, the global spirits market that is dominated by two large companies Diageo and Pernod Ricard, the Chinese Spirits market faces stiff competition from a number of domestic firms with Moutai, Yanghe and Wuliangye being the key players.

The report provides an overview of the entire spirits market of China including the major developments that are expected to accelerate its growth, the key trends in the market and the challenges that it faces. An analysis of all the sectors in the market namely, Baijiu, Huanjiu, beer, wine, imported beer and imported wine has been done based on their revenue and volume.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables, and tests.

List of Charts

Classification of China’s Spirits Industry
China’s Spirit Market by Value (2008-2015E)
China’s Spirit Market by Volume (2008-2015E)
China’s Spirit Market Value Share by Product (2015E)
China’s Spirit Volume Share by Product (2008–2014)
China’s Baijiu Market by Value (2008-2015E)
China’s Baijiu Market by Volume (2008-2015E)
China’s Domestic Wine Market by Value (2008-2015E)
China’s Domestic Wine Market by Volume (2008-2015E)
China’s Imported Wine Market by Value (2008-2015E)
China’s Imported Wine Market by Volume (2008-2015E)
China’s Domestic Beer Market by Value (2008-2015E)
China’s Domestic Beer Market by Volume (2008-2015E)
China’s Imported Beer Market by Value (2008-2015E)
China’s Imported Beer Market by Volume (2008-2015E)
China’s GDP Per Capita (2008-2014)
Per Capita Disposable Income of Urban Households (2008-14)
Female Population in China (2008-14)
Average Retail Price of High-End Baijiu (2011-14)
Production Capacity of Baijiu (2008-2013)
Baijiu Market Value CAGR by Product Segments (2014-2020E)
Baijiu Sales Volume CAGR by Product Segments (2014-2020E)
China’s Spirit Product Sales Growth (Pre and Post 2012)
China’s Spirit Product Sales Volume Growth (2012-14)
Excise/Liquor Tax on Pure Alcohol by Country (2014)
Annual Per Capita Pure Alcohol Consumption
Global Spirit Top Companies Revenue Comparison (2013/14)
Global Premium Spirits Volume Share by Company (2014)
Global Spirits Company Revenue Growth Comparison (CAGR 2010-2014)
Global Spirit Company Revenue Growth Comparison (CAGR 2015E-17E)
Research and Development Expenditure Comparison of Companies (2014)
Baijiu Market Share by Revenue (2014)
China’s Baijiu Revenue Comparison by Company (CAGR 2010-14)
China’s Baijiu Revenue Comparison by Company (CAGR 2015E-17E)
China’s High-End Market Revenue Share by Company (2014)
China’s High-End Market Revenue Share by Company (2011-15E)
China’s High-End Market Volume Share by Company (2011-15E)
Global Spirit and China’s Baijiu Sales Growth Comparison (2010-14)
Global Spirit and China’s Baijiu Sales Growth Comparison (2015E-2017E)
Moutai Revenue by Product Segments (2013-2015E)
Moutai’s Revenue and Net Income (2010-2015E)
Yanghe Revenue and Net Income (2010-2015E)
Yibin Wuliangye Revenue and Net Income (2010-2015E)
Diageo Sales Volume Share by Region (2015*)
Diageo Revenue Share by Region (2015*)
Diageo Revenue and Net Income (2011-2015)
China’s Spirit Market Forecast (2014-2018F)

List of Tables

Classification of Baijiu
Classification of Huanjiu
Major Intra Industry M&A’s (2013-14)
Baijiu Sector by Product Segmentation (2015)
Number of Loss Making Baijiu Enterprises (2013-14)
Number of Sales Persons of Domestic Producers (2014)
Dependent and Independent Variables
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

For more Information:
http://www.konceptanalytics.com/Researchreport/china-spirits-market-report-2016-edition-276.aspx

Koncept Analytics
Vikas Gupta
(Business Development Manager)
FFCS-36, Ansal Plaza
Vaishali, Ghaziabad
U.P - 201010
Tele: +91-120-4130959
Mobile: +91-9811715635
Mail ID – vikas@konceptanalytics.com

Koncept Analytics is a market research company. We are in the field of Market Research from last 10 Years. We do research in telecommunication, healthcare, pharmaceutical, financial services, energy, technology, real estate, logistics, food & beverages and media sectors. For more information:
http://www.konceptanalytics.com

Koncept Analytics
Vikas Gupta
(Business Development Manager)
http://www.konceptanalytics.com/Researchreport/china-spirits-market-report-2016-edition-276.aspx

FFCS-36, Ansal Plaza
Vaishali, Ghaziabad
U.P - 201010
Tele: +91-120-4130959
Mobile: +91-9811715635
Mail ID – vikas@konceptanalytics.com

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