Press release
Global Media Market 2023 - By Growth, Demand, Size, Technological Advancements And Global Forecast To 2032
As per The Business Research Company's Media Opportunities And Strategies Market Report 2023, The media market reached a value of nearly $1,989.55 billion in 2021, having grown at a compound annual growth rate (CAGR) of 4.7% since 2016. The market is expected to grow from $1,989.55 billion in 2021 to $2,958.59 billion in 2026 at a rate of 8.3%. The market is then expected to grow at a CAGR of 8.7% from 2026 and reach $4,493.98 billion in 2031.The increasing world population is expected to drive the growth of the media market going forward. The world's connected population makes use of a variety of different social platforms each month, which means that there will be considerable overlaps between user bases and advertising audiences on each of these platforms. This increase boosted the demand for media channels such as newspapers, television and radio. For example, according to the Relief Web, a US based humanitarian information portal, the world's population is projected to reach 8 billion on 15 November 2022. Additionally, according to projections by the United Nations, the global population could grow to around 8.5 billion by 2030, 9.7 billion by 2050 and 10.4 billion by 2100. Therefore, the increasing world population is expected to contribute to the growth of the media market during the forecast period.
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Creative networks are key trend gaining traction in the media market. The core purpose of creative networks is to give users channels for sharing content. For example, in June 2022, Dentsu International, a UK-based multinational media and digital marketing communications company, launched Dentsu Creative at Cannes Lions. Dentsu International has built a brand-new worldwide creative network that unites its creative agencies, such as DentsuMB, 360i and Isobar, and increases its capacity for entertainment, earned attention and experience. The launch is a component of a larger strategy intended to streamline client interactions and infuse creativity into everything that Denssu International does, all of which are supported by an unmatched depth and breadth of creative talents.
The top opportunities in the media market segmented by type will arise in the web content, search portals and social media market segment, which will gain $603.3 billion of global annual sales by 2026. The top opportunities in the TV and radio broadcasting market segmented by type will arise in the television broadcasting market segment, which will gain $86.6 billion of global annual sales by 2026. The top opportunities in the film and music market segmented by type will arise in the film and video market segment, which will gain $83.3 billion of global annual sales by 2026. The top opportunities in the information services market segmented by type will arise in all other information services market segment, which will gain $22.9 billion of global annual sales by 2026. The top opportunities in the web content, search portals and social media market segmented by type will arise in the social media market segment, which will gain $213.2 billion of global annual sales by 2026. The top opportunities in the print media market segmented by type will arise in the newspaper & magazines publishers market segment, which will gain $23.8 billion of global annual sales by 2026.
Media Market Segmentation:
The Media market is segmented by type, by revenue model, by application.
By Type -
a) TV And Radio Broadcasting
b) Film And Music
c) Information Services
d) Web Content, Search Portals And Social Media
e) Print Media
By Revenue Model -
a) Subscription
b) Advertisement
c) Sponsorship
d) Others
By Application-
a) Wired
b) Wireless
By Geography-
North America was the largest region in the media market.
Major players in the Media market include Alphabet Inc., Facebook, Inc., Comcast Corporation, The Walt Disney Company, Netflix, Inc.
The regions covered in the global Media market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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The latest report from The Business Research Company, 'Global Media Opportunities And Strategies Market Report - Forecast To 2032,' provides a comprehensive global perspective with data and statistics from 60+ geographies, analyzing 7000+ market segments. The regional and country breakdowns section offers insights into each geography's market analysis, size, historic and forecast growth, and key strategies for industry competitiveness.
Media Market Report Table Of Content
1.Executive Summary
2.Table of Contents
3.List of Figures
4.List of Tables
5.Report Structure
6.Introduction and Market Characteristics
…………………………………….
18. Eastern Europe Market
19. North America Market
20. South America Market
21. Middle East Market
22. Africa Market
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