United States Air Fryer Market Deemed to Attain USD 1251.8 Million in Revenue By 2030 | Infinium Global Research

Infinium Global Research has added a new report on United States Air Fryer Market. The report covers the analysis of regional markets of United States. Moreover, the report gives insights into the factors that affect the regional performance of the market in the short run and in the long run. The United States air fryer market is a customer intelligence and competitive study of the demand, forecasts, trends, and macro indicators in United States market. The dynamics including drivers, restraints, opportunities, political, socioeconomic factors, technological factors, key trends, and future prospects. The United States air fryer market was valued at USD 697.8 Million in 2022 and is expected to reach USD 1251.8 Million by 2030 and grow at a CAGR of 7.66% over the forecast period.

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Health Consciousness Fuels Market Growth

As awareness of the connection between dietary habits and health continues to rise, the American population is increasingly adopting healthier eating practices. Consuming deep-fried foods has been associated with numerous health problems, including higher cholesterol levels, obesity, heart attacks, and diabetes. In response to these concerns, air frying has emerged as a healthier method for both deep frying and shallow frying.

Air frying employs hot air containing fine oil droplets to cook raw food, dehydrating it while providing a characteristic fried texture with significantly lower fat content. This results in a healthier alternative to traditional deep-fried food.

Despite the health benefits of air frying, a survey by the 2019 Power of Meat study revealed that approximately 61% of households did not own air fryers. This statistic suggests a substantial opportunity for growth in the air fryer market among health-conscious consumers.

Variety of Innovative Products

The surge in air fryer popularity has led to an array of manufacturers offering innovative air frying products. Renowned companies such as COSORI, SharkNinja, Philips, GoWISE, and Cuisinart offer a broad range of air fryers to cater to diverse consumer requirements.

For instance, Dash provides options such as the 1.2-liter Compact air fryer, ideal for smaller kitchens, and the Dash Deluxe electric air fryer + oven cooker, a standard-sized air fryer with precise temperature and time control.

Air fryers are cost-efficient and affordable, making them an attractive option for budget-conscious consumers. Prices typically range from USD 45 for basic models to USD 200 for larger, advanced air fryers.

Seasonal Sales and Discounts

The American consumer's attraction to discounts and promotional offerings plays a pivotal role in the growth of air fryer sales. Retailers across the country employ various strategies to entice consumers, including prepayment discounts, free shipping, event/seasonal discounts, volume discounts, and membership discounts.

Seasonal sales, such as those during Christmas, Easter, and Thanksgiving, have been met with remarkable responses from consumers. According to the Monthly Retail Trade Report by the U.S. Census Bureau, the estimated total sales over the Thanksgiving through Cyber Monday weekend in 2019 exceeded USD 29 billion, accounting for 20% of the total holiday season revenue. This highlights the significant role of discounts and promotions in stimulating air fryer sales in the United States.

Time Consumption Challenges

One of the primary challenges associated with air fryers is their relatively longer cooking time compared to traditional deep fryers. Air fryers rely on convection currents of hot air, which circulate around the food, making the cooking process less efficient compared to deep frying in boiling cooking oil.

As a result, consumers may experience longer wait times for their food to be ready when using air fryers, particularly in commercial settings where quick service is essential. However, it's important to note that air fryers offer hands-off and safe cooking mechanisms, eliminating the need to turn or toss food, contributing to their appeal.

Advancing Technologies

To overcome challenges such as cooking time and enhance convenience, air fryers are incorporating advanced technologies. The development of the Internet of Things (IoT) has enabled innovative appliances like smart air fryers that can be controlled wirelessly from a remote location.

The ActiFry XL Smart air fryer from Tefal, for example, features Bluetooth Smart technology that allows users to operate it remotely via an app and cook smart recipes. This facilitates precise control over cooking parameters and provides step-by-step guidance for recipes.

Furthermore, air fryers equipped with pre-installed cooking algorithms are becoming more common. Philips, for instance, offers the Airfryer XXL with Smart Sensing technology, featuring "smart chef" programs for various recipes. These smart algorithms automatically adjust time and temperature settings throughout the cooking process.

Moreover, the development of 5G technology is expected to improve the connectivity of smart air fryers, making them quicker and more efficient. This new network allows appliances to operate wirelessly with minimal power consumption, contributing to a seamless and user-friendly experience.

The combined factors of health consciousness, product innovation, discounts, and technological advancements are set to propel the United States air fryer market to new heights.

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Table of Content

Chapter 1. Report Overview

1.1. Report Description

1.2. Research Methods

1.3. Research Approaches

Chapter 2. Executive Summary

Chapter 3. Market Overview

3.1. Introduction

3.2. Market Dynamics

3.2.1. Drivers

3.2.2. Restraints

3.2.3. Opportunities

3.2.4. Challenges

3.3. PEST-Analysis

3.4. Porter's Diamond Model for the United States Air Fryer Market

3.5. IGR-Growth Matrix Analysis

3.6. Competitive Landscape in the United States Air Fryer Market

Chapter 4. United States Air Fryer Market by Product Type

4.1. Digital

4.2. Manual

Chapter 5. United States Air Fryer Market by Application

5.1. Residential

5.2. Commercial

5.2.1. Hotels

5.2.2. Cafes

5.2.3. Quick Service Restaurants

Chapter 6. United States Air Fryer Market by Distribution Channel

6.1. Online Channels

6.2. Retailers

6.3. Specialty Stores

6.4. Malls

Chapter 7. Company Profiles

7.1 Competitive landscape

7.2 Company Profiles

7.2.1 Koninklijke Philips N.V

7.2.1.1 Overview

7.2.1.2 Company Overview

7.2.1.3 Financial Overview

7.2.1.4 Product Portfolio

7.2.2 De'Longhi Appliances S.r.l

7.2.2.1 Overview

7.2.2.2 Company Overview

7.2.2.3 Financial Overview

7.2.2.4 Product Portfolio

7.2.2.5 Recent Development

7.2.3 Tatung Company of America, Inc.

7.2.3.1 Overview

7.2.3.2 Company Overview

7.2.3.3 Product Portfolio

7.2.4 Cuisinart Corporation

7.2.4.1 Overview

7.2.4.2 Company Overview

7.2.4.3 Product Portfolio

7.2.5 NuWave, LLC.

7.2.5.1 Overview

7.2.5.2 Company Snapshot

7.2.5.3 Product Portfolio

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Reasons to Buy this Report:

=> Comprehensive analysis of regional markets of United States Air Fryer.

=> Complete coverage of all the product types and application segments to analyze the trends, developments, and forecast of market size up to 2030.

=> Comprehensive analysis of the companies operating in this market. The company profile includes an analysis of the product portfolio, revenue, SWOT analysis, and the latest developments of the company.

=> Infinium Global Research- Growth Matrix presents an analysis of the product segments and geographies that market players should focus on to invest, consolidate, expand, and/or diversify.

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