South Korea Programmatic Advertising Market is Predicted to Reach USD 19524.8 Million By 2030 Registering a CAGR of 21.20% | Infinium Global Research

Infinium Global Research has added a new report on South Korea Programmatic Advertising Market. The report covers the analysis of regional markets of South Korea. Moreover, the report gives insights into the factors that affect the regional performance of the market in the short run and in the long run. The South Korea programmatic advertising market is a customer intelligence and competitive study of the demand, forecasts, trends, and macro indicators in South Korea market. The dynamics including drivers, restraints, opportunities, political, socioeconomic factors, technological factors, key trends, and future prospects. The South Korea programmatic advertising market was valued at USD 4258.4 Million in 2022 and is expected to reach USD 19524.8 Million by 2030 and grow at a CAGR of 21.20% over the forecast period.

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Mobile Devices Pave the Way for Growth

South Korea is witnessing an unprecedented adoption of mobile devices, particularly smartphones and tablets, which has outpaced the usage of desktop computers. The Ministry of Science and ICT reveals that South Korea has more than 70 million mobile-cellular telephone subscriptions, accounting for over 137% of the country's total population. Additionally, South Korea is a global leader in smartphone ownership and internet usage, with nearly 95% of the mobile phone-owning population possessing smartphones.

As mobile device usage skyrockets, digital marketers are investing heavily in mobile advertising and promotions, with mobile ad spending in South Korea reaching approximately USD 2.75 billion in 2019, experiencing a robust 17.2% year-on-year growth. Mobile devices, being highly portable, allow users to consume a substantial amount of media content while on the move, presenting an extended window of opportunity for advertisers to engage with their target audiences. Consequently, the surging sales of smartphones in South Korea are driving the rapid growth of the programmatic advertising market.

Thriving Gaming Industry Amplifies Opportunities

South Korea's gaming industry is expanding at an impressive rate compared to many developed regions. According to the Korea Creative Content Agency (KOCCA), South Korea's video game industry ranks as the fourth largest globally, generating export revenues worth USD 6.9 billion. This figure is approximately ten times greater than the earnings of the country's music industry, which stood at USD 640 million. In 2018, the video game sector contributed to 9% of South Korea's total trade surplus. Notably, about 70.5% of the population in South Korea actively engages in video gaming.

Many video games incorporate in-game advertisements, providing an ideal platform for advertisers to reach their target audiences. The burgeoning gaming industry in the country extends beyond traditional video games to include streaming services. These services offer advertisers an effective platform to engage with their audiences, much like music and over-the-top (OTT) services. As a result, the thriving gaming industry is expected to be a strong driver of the programmatic advertising market.

Skills Shortage Presents Challenges

Despite the remarkable growth in programmatic advertising, one significant challenge is the shortage of professionals with the requisite skills. The demand for experts in programmatic advertising is escalating across South Korea. As technology continues to evolve, there is a pressing need for personnel with specialized skills in programmatic advertising, especially as programmatic TV becomes more prominent. Identifying individuals with expertise in providing programmatic advertising solutions remains a critical challenge, and the regional advertising industry's talent pool must be enhanced with better education about programmatic advertising intricacies.

Private Marketplaces Set to Boost Growth

Private marketplaces (PMPs) are playing a pivotal role in the South Korea programmatic advertising landscape. These invitation-only real-time bidding platforms for digital inventory offer numerous advantages to programmatic buyers. Through PMPs, advertisers can directly access a publisher's inventory source, thereby expanding their reach. PMPs enhance competitiveness for advertisers, granting access to a broader range of formats, publishers, and audiences that may not be available through open marketplaces. PMPs are invaluable for brands with more limited budgets and less bargaining power.

Furthermore, PMPs offer enhanced brand safety measures, providing advertisers with granular control and oversight over how their ads are presented. The adoption of PMPs by advertisers is expected to be a significant driver of market growth in the programmatic advertising sector.

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Table of Content

Chapter 1. Report Overview

1.1. Report Description

1.2. Research Methods

1.3. Research Approaches

Chapter 2. Executive Summary

Chapter 3. Market Overview

3.1. Introduction

3.2. Market Dynamics

3.2.1. Drivers

3.2.2. Restraints

3.2.3. Opportunities

3.2.4. Challenges

3.3. PEST-Analysis

3.4. Porter's Diamond Model for South Korea Programmatic Advertising Market

3.5. IGR-Growth Matrix Analysis

3.6. Competitive Landscape in South Korea Programmatic Advertising Market

Chapter 4. South Korea Programmatic Advertising Market by Device Type

4.1. Mobile

4.2. Desktop

Chapter 5. South Korea Programmatic Advertising Market by Media Type

5.1. Audio Ads

5.2. Video Ads

5.3. Digital Display

5.4. DOOH

5.5. Social Ads

Chapter 6. South Korea Programmatic Advertising Market by Platform Type

6.1. Real Time Buying

6.2. Private Marketplace Guaranteed

6.3. Automated Guaranteed

6.4. Unreserved Fixed-rate

Chapter 7. Company Profiles

7.1 Google

7.1.1 Overview

7.1.2 Company Snapshot

7.1.3 Product Portfolio

7.2 Naver Corporation

7.2.1 Overview

7.2.2 Company Snapshot

7.2.3 Financial Snapshot

7.2.4 Product Portfolio

7.2.5 Recent Developments

7.3 Spiral Media.

7.3.1 Overview

7.3.2 Company Snapshot

7.3.3 Product Portfolio

7.4 TABOOLA.COM LTD.

7.4.1 Overview

7.4.2 Company Overview

7.4.3 Financial Snapshot

7.4.4 Product Portfolio

7.5 The Trade Desk, Inc.

7.5.1 Overview

7.5.2 Company Overview

7.5.3 Financial Snapshot

7.5.4 Product Portfolio

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Reasons to Buy this Report:

=> Comprehensive analysis of regional markets of South Korea Programmatic Advertising.

=> Complete coverage of all the product types and application segments to analyze the trends, developments, and forecast of market size up to 2030.

=> Comprehensive analysis of the companies operating in this market. The company profile includes an analysis of the product portfolio, revenue, SWOT analysis, and the latest developments of the company.

=> Infinium Global Research- Growth Matrix presents an analysis of the product segments and geographies that market players should focus on to invest, consolidate, expand, and/or diversify.

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