Media Buying Agencies And Representative Firms Global Market 2023 - Growth Analysis, Business Opportunities, Future Trends, Developments And Forecast To 2032

As per The Business Research Company's Media Buying Agencies And Representative Firms Opportunities And Strategies Market Report 2023, The global media buying agencies and representative firms market reached a value of nearly $75,498.2 million in 2022, having grown at a compound annual growth rate (CAGR) of 2.9% since 2017. The market is expected to grow from $75,498.2 million in 2022 to $91,799.5 million in 2027 at a rate of 4.0%. The market is then expected to grow at a CAGR of 5.3% from 2027 and reach $118,687.2 million in 2032.

The increase in mobile video viewing will contribute to the growth of the market in the forecast period. With the increase in mobile video viewing, there will be an increase in demand for the products and services offered by media buying agencies and representative firms, thereby contributing to the growth of the market. Mobile video viewing has increased significantly in recent years, and is expected to grow further during the forecast period. This is mainly driven by the rise in internet penetration and growth in smart phones usage. For example, in April 2023, according to the annual State of Video Marketing survey with Wyzowl (UK-based animated video production company), 91% of businesses use video as a marketing tool, more than any of the previous years since the surveys started. The number of digital video viewers worldwide is expected to reach 3.5 billion.

View Complete Report @ https://www.thebusinessresearchcompany.com/report/media-buying-agencies-and-representative-firms-market

The increasing use of artificial intelligence (AI) and machine learning (ML) is a key feature of the media buying agencies and representative firms market. AI and ML have various applications in the advertising sector. These technologies help in various applications, such as providing unique views of existing customer data, which helps enable marketers to run more experiments and to further develop new strategies. For instance, according to Drift (a US-based conversational marketing and sales technology company) and Marketing Artificial Intelligence Institute (a US-based online education and conference business) 2022, State of Marketing AI Report, more than half of respondents (51%) stated that AI is critically important or very important to their marketing success over the next 12 months.

The top opportunities in the media buying agencies and representative firms market segmented by services will arise in the media buying service segment, which will gain $8,878.0 million of global annual sales by 2027. The top opportunities in segment by mode will arise in the offline segment, which will gain $9,384.1 million of global annual sales by 2027. The top opportunities in segment by application will arise in the consumer goods and retail segment, which will gain $7,057.0 million of global annual sales by 2027. The media buying agencies and representative firms market size will gain the most in China at $2,998.8 million

Media Buying Agencies And Representative Firms Market Segmentation:
The media buying agencies and representative firms market is segmented by services, by mode and by application.

By Services -
a) Media Buying Service
b) Media Planning Service
c) Media Representative Firms
d) Other Services.

By Mode -
a) Offline
b) Online.

By Application -
a) Into Banking
b) Financial Services
c) Insurance (BFSI) Sector
d) Consumer Goods and Retail
e) Government And Public Sector
f) It (Information Technology) And Telecom
g) Healthcare And Media
h) Entertainment.

By Geography -
Asia Pacific was the largest region in the media buying agencies and representative firms market.

Major players in the Media Buying Agencies And Representative Firms market include WPP PLC, Publicis Groupe, Omnicom Group Inc., Dentsu Inc., The Interpublic Group of Companies.

The regions covered in the global Media Buying Agencies And Representative Firms market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Download FREE SAMPLE Report - https://www.thebusinessresearchcompany.com/sample_request?id=6473&type=smp

The latest report from The Business Research Company, 'Global Media Buying Agencies And Representative Firms Opportunities And Strategies Market Report - Forecast To 2032,' provides a comprehensive global perspective with data and statistics from 60+ geographies, analyzing 7000+ market segments. The regional and country breakdowns section offers insights into each geography's market analysis, size, historic and forecast growth, and key strategies for industry competitiveness.

Media Buying Agencies And Representative Firms Market Report Table Of Content

1. Executive Summary
2. Table Of Contents
3. List Of Figures
4. List Of Tables
5. Report Structure
6. Introduction And Market Characteristics
…………………………………………
19. Company Profiles
20. Key Mergers And Acquisitions
21. Opportunities And Strategies
22. Media Buying Agencies And Representative Firms Market, Conclusions And Recommendations
23. Appendix

PURCHASE the report @ https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=6473

Get to know us better:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 8897263534
Americas: +1 315 623 0293
Email: info@tbrc.info

LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Blog: https://blog.tbrc.info/
Healthcare Blog: https://healthcareresearchreports.com/

This release was published on openPR.