Outdoor Advertising Market Rising at ~6.5% CAGR to Hit US$ 51.4 Billion by 2032

In 2022, the global outdoor advertising market achieved a valuation of US$ 27.7 billion, and it is anticipated to experience robust growth at a compound annual growth rate (CAGR) of 6.4%. This growth trajectory is expected to propel the market to a size of US$ 51.4 billion by 2032.

Outdoor advertising stands out as a cost-effective and enduring solution, particularly beneficial for small and medium-sized enterprises seeking to connect with broad audiences. It has become a cornerstone for organizations, complementing their presence across various media platforms. Outdoor advertising plays a significant role, constituting approximately 20% of consumers' daily media engagement, contributing to expanding customer bases, enhancing brand recognition, and improving brand recall.

For more insights into the Market, Request a Sample of this Report:
https://www.factmr.com/connectus/sample?flag=S&rep_id=7733

Key Takeaways from Market Study:

• The global outdoor advertising market is projected to expand at 6.4% CAGR and be valued at US$ 51.4 billion by 2032.

• The market exhibited 5.6% CAGR between 2017 and 2021.

• Under the service segment, billboards dominate the market with a share of 68%.

• North America leads the global market with 34% market share in 2021.

• Revenue from outdoor advertising services is expected to increase at CAGRs of 6.4% and 6.8%, respectively, in Europe and East Asia.

Competitive landscape:

Prominent out-of-home advertising service providers are JCDecaux, Clear Channel Outdoor, Ströer, Lamar, Focus Media, Outfront Media, oOh! Media, Asiaray, APG | SGA, Global Media, Al-Arabia, Ocean, Intersection, Metrobus, Clear media, Anchour, Insite Street Media, Advision Outdoor, Lind Outdoor, Tyler Outdoor, and Young Electric Sign Company.

The global outdoor advertising market is expected to be highly competitive with the adoption of various strategic initiatives such as partnerships and acquisitions by the market players.

For instance :
In 2018, Single Outdoor Advertising, which is a transit & street furniture company, merged with Martin Outdoor Media to offer transit bench, bus advertising coverage and coast-to-coast transit shelter in partnership with municipalities and transit authorities in metropolitan markets such as Atlanta, New York, and others.

In 2018, Europe-based Global Media & Entertainment Limited acquired Primesight Media and Outdoor Plus. This acquisition is focused on the enhancement of its footprint in the European region.

Fact.MR has provided detailed information about the service providers of outdoor advertising positioned across regions, sales growth, and service offering expansion, in the recently published report.

Segmentation of Outdoor Advertising Industry Research:

· By Type :
• Traditional Outdoor Advertising
• Digital Outdoor Advertising

· By Service :
• Billboards
• Transit Advertising
• Street Furniture Advertising
• Placed-based Advertising

· By End-use Industry :
• BFSI
• Retail and Consumer Goods
• Business and Consumer Services
• Healthcare
• Manufacturing
• Transportation and Mobility
• Energy and Utility
• Trading and Warehousing
• Media & Entertainment
• Hospitality

· By Region :
• North America
• Latin America
• Europe
• East Asia
• South Asia & Oceania
• MEA

For in-depth competitive analysis, Buy Now:
https://www.factmr.com/checkout/7733

Questionnaire answered in the Market outlook Report of Outdoor Advertising include:

• What is the key strategy deployed by large players to maximize Outdoor Advertising Market growth?

• What are the main challenges faced by players in the Outdoor Advertising market Demand?

• With the advent of technological advancement, how will the Outdoor Advertising market landscape change over the forecast period?

• What does player bring to the table which is unique as a strategy, and is easy to emulate for new investors in the Outdoor Advertising market size?

Contact:
US Sales Office :
11140 Rockville Pike
Suite 400
Rockville, MD 20852
United States
Tel: +1 (628) 251-1583
E-Mail: sales@factmr.com

About Us:
We are a trusted research partner of 80% of fortune 1000 companies across the globe. We are consistently growing in the field of market research with more than 1000 reports published every year

This release was published on openPR.