Mira Bhayandar Citizens and Municipal Commissioner Join Hands for City's Largest Cleanliness Drive

Citizens and staff of the Corporation gave a clarion call "Na Kachra fekunga, Na
fekne dunga."

On October 26, 2023, in Mira Bhayandar, Thane: A remarkable initiative was launched by the
Municipal Corporation and its employees with the slogan, "Neither will we litter, nor will we let
others." This campaign, part of a special cleanliness drive, kicked off at Dr. Babasaheb Ambedkar
Bhavan (Municipal Building), Mandli Talav, Bhayandar. The entire civic leadership and staff, along
with the Municipal Commissioner, began this campaign by contributing their efforts towards not
littering and encouraging responsible waste disposal.

This cleanliness movement garnered an enthusiastic response from citizens across the city, with
widespread participation and pledges to maintain cleanliness. Over the next ten days, Municipal
Commissioner Shri Sanjay Shripatrao Katkar, along with all Grade 1 and Grade 2 officers and
employees, took the lead in this initiative.

The Municipal Corporation reached out to all societies in the city, conducting awareness campaigns
within each one to promote waste segregation and cleanliness. This proactive approach has inspired
residents to take up waste segregation, starting from their homes. Local residents in societies and
colonies have committed to cleanliness. Furthermore, the campaign included rickshaw drivers in its
efforts, designating them as "Cleanliness Ambassadors."

Mr. Sanjay Shripatrao Katkar, the Municipal Commissioner of Mira Bhayandar Municipal
Corporation, emphasized the importance of unity in bringing the city together for the cause of a
clean and green environment. He highlighted that the city is our home, and collective efforts are
essential to create a sustainable future through a change in perspective towards cleanliness.

He added, "Before any festival or celebration, we clean our homes. Now, the same sentiment is
being extended to our neighborhoods. This campaign is different from others because it aims to
actively involve citizens in keeping their surroundings clean, making them accountable for waste
segregation and depositing waste responsibly. This initiative encourages participation, and the
Municipal Corporation invites all citizens to join in."

The campaign included a renewed focus on waste segregation and the promotion of Single-Use
Plastic alternatives. The Municipal officers issued directives for reclassification of waste and the ban
on Single-Use Plastics as per the Maharashtra government's regulations. The city collected more
than 350 tons of waste during this campaign, exceeding the usual collection.

Mira Bhayandar achieved the distinction of being ranked first in Maharashtra in the "Swachh
Survekshan 2022" for exemplary cleanliness efforts. Looking ahead, the Municipal Commissioner
encouraged all citizens and businesses in the city to collaborate with the Municipal Corporation to
maintain and improve cleanliness levels.

Mr. Rajiv Agarwal, COO DB Reality expressed his enthusiasm, stating, "We are delighted to be part
of this noble endeavour to improve the living conditions of residents in Mira Bhayandar. The
collaborative efforts of society, the Municipal Corporation, and industry stakeholders in social
responsibility initiatives give us great hope. We believe in providing a sustainable future for society."

During the campaign, more than 304 kilos of plastic waste were confiscated within ten days, and
more than Rs 7 lakh fines were imposed on businesses and individuals for using plastic carry bags.
Citizens have been encouraged to use cloth bags as an alternative to single-use plastic bags,
contributing to environmental conservation.

This special cleanliness drive encompassed various tasks, including cleaning streets, dividers,
footpaths, maintenance of public facilities, tree pruning, road repairs, debris removal, and improving
public areas. Historical monuments, seafronts, and areas near water bodies also received attention,
with a focus on cleanliness. In the next phase, various non-governmental organizations (NGOs),
schools, colleges, National Service Scheme (NSS), and student organizations will be included in the
campaign to elevate living standards in the city.

Thank you for your attention.

For more information:
Firdos Arjani - Mobile: +91992006377
Email: firdos@3mmediaworks.com

The Mira-Bhayandar Municipal Corporation is the governing body of the city of Mira-Bhayandar in the Indian state of Maharashtra. It consists of democratically elected members, headed by a mayor who administers the city's infrastructure, public services and police.

This release was published on openPR.