MOJAVE ANNOUNCES RE-LAUNCH OF CLEANER, MORE ENGAGING WEBSITE FOR NIMBLEFISH TENCHOLOGIES

SAN FRANCISCO, CA – (Nov. 19, 2007) – Mojave, an interactive agency that works with leading brands, has completed a redesign of the Nimblefish Technologies website (nimblefish.com). Echoing the Nimblefish slogan, “Get relevant, get results,” the new site gives the world’s premier provider of automated marketing engines a simpler, more effective online presence and branding.

With the redesign, Mojave has helped Nimblefish achieve its goal of evolving its online presence as a marketing solution provider by translating their product offering into bold, aspirational imagery and content. Combining a cleaner, more modern navigation with one-click pop-out graphics and charts, the new Nimblefish website includes a complete run-down of available solutions, technology and services – making it easy for clients to better understand exactly what Nimblefish has to offer.

“As a company, Nimblefish has been re-energized,” says Robert Gourley, Creative Director of Mojave. “The new website reflects that energy with a brighter palette and a livelier interface. Meanwhile, the back-end structure of the site allows Nimblefish to expand the site, adding new rich media and video content whenever and wherever they choose.”

The highlight of Mojave’s redesign walks clients through the Nimblefish Marketing Engine Suite – a powerful technology platform made up of three automated marketing solutions that systematically guide customers through purchased decisions. A 2006 study by the American Interactive Consumer Survey concluded that 85% of consumers shop online for offline purchases. Using a variety of communications media – individualized video, websites, print and email – Nimblefish helps clients engage, advise and nurture their customers, which drives acquisition, close rates and brand loyalty.

As a result of the redesign, Nimblefish has seen a marked increase in traffic to the site, reflected in better page visits as well as higher search engine rankings.
“Robert brought so much to the table for us, because as an interactive marketer he understood the significance of our technology and made sure that resonated both in the communication and aspiration of the new site design,” says Amy Maniatis, vice president of marketing for Nimblefish.

Media contact:
Robert Gourley
info@mojaveinteractive.com
Phone: 888.401.1144
http://www.mojaveinteractive.com

About Mojave Interactive
Mojave, an interactive agency based in San Francisco, California works with leading brands to create engaging experiences that go far beyond the banner. It was founded by Creative Director Robert Gourley, who had previously worked with such brands as Apple, 7up, Microsoft and Yahoo. Mojave specializes in creating engaging user experiences that live across multiple media; building community around brand principles; and empowering customers to become advocates for brands. http://www.mojaveinteractive.com


About Nimblefish Technologies
Founded in 1999, Nimblefish is the world's premier provider of automated marketing engines. From variable video to personalized websites to email and other direct marketing tools, Nimblefish's comprehensive suite of marketing engines enables companies to deliver relevant communications automatically to customers at key stages of the considered purchase process to increase sales and enhance the customer brand experience. Nimblefish is based in San Francisco and its clients include AT&T, Lowe's Home Improvement, and Pinnacle Entertainment among others.

This release was published on openPR.