Press release
North American Plant-Based Food Market: Growth, Challenges, and Future Trends - Insights from Makreo Research
North American Vegan Food Market Thrives Amidst Shifting Trends and Challenges"The North American vegan food market has been on a consistent growth trajectory in recent years. The most remarkable upswing was in 2020, triggered by notable changes in consumer behavior brought about by the COVID-19 pandemic. The market's sustained positive performance reflects a growing interest in vegan food products driven by health and environmental concerns. The future outlook remains promising, with ongoing innovation and increased consumer awareness expected to bolster market growth.
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► Heading 2: Factors Fueling the Vegan Movement
The growth of the vegan market can be attributed to several key catalysts:
■ Consumer Demand Transition: Consumers are increasingly favoring healthier and ethically conscious choices, leading to a noticeable shift in preferences toward plant-based alternatives.
■ Environmental Concerns in Focus: Mounting apprehensions about the environmental impact of conventional meat production have thrust plant-based diets into the spotlight, driven by concerns over the carbon footprint and ecological consequences.
■ Innovation Fuels Investment: The proliferation of innovative startups in the food sector has attracted substantial investments, resulting in the evolution of novel plant-based products that align with consumer preferences.
■ Variety as a Priority: Modern consumers' desire for variety is a significant factor driving the growth of plant-based diets. This demand has prompted manufacturers to diversify their plant-based product offerings, catering to a wide range of tastes and culinary preferences.
► United States Leads the Way
The United States has played a dominant role in the North American vegan food market, owing to its substantial share. This strong position can be attributed to the country's large population, increased awareness of health and sustainability issues, and a growing consumer base interested in vegan products. However, the U.S. is expected to witness a moderate decline in its market share, mainly due to rising demand in Mexico, while Canada is predicted to experience average growth in vegan food demand.
► Challenges and Optimism for Plant-Based Food Growth in the US
While plant-based meat enjoyed robust sales growth during the COVID-19 pandemic as Americans explored healthier food options, concerns have arisen about the category's future due to recent sales deceleration and rising inflation. The slowdown in the purchase of plant-based meat alternatives has also been documented, leading advocates to emphasize the need for significant innovation to attract traditional meat consumers.
► Canada's Embrace of Plant-Based Foods
In 2022, Canada positioned itself as a global leader in funding the development of plant-based foods, particularly those rich in protein. The country's strategic focus stemmed from its significant production of protein-rich crops such as yellow peas, chickpeas, and canola. Despite this positive development, Canada faces challenges in its plant ingredient industry, including outdated regulations, workforce training gaps, and infrastructure limitations. Additionally, the variation in regulatory methods for assessing protein quality in different regions poses obstacles for manufacturers. The sustainable use of finite resources like water and energy also remains a concern for long-term environmental sustainability.
► Mexico's Transition to Plant-Based Foods
Mexico's plant-based food market has expanded significantly, reflecting a shift in consumer preferences toward plant-based alternatives. Factors driving this trend include health consciousness, sustainability, and the availability of diverse plant-based foods. While the existing market choices remain somewhat pricey for many Mexican consumers, there is a growing desire for plant-based products.
Furthermore, Mexico is a significant consumer of meat, with an annual consumption of over 8.8 million tons of beef, pork, and chicken combined. This accounts for approximately 3.3% of the world's total meat consumption, making Mexico the sixth largest meat consumer on a global scale. This consumption rate signify low adoption of plant-based food in the country.
Mexico was the 22nd-largest importer of components containing plant-based protein in the world in 2021. Mexican consumers are exploring alternative protein sources in the form of meat substitutes. While the existing options in the market still come with a price tag that is beyond the reach of most Mexican consumers, there is a growing desire for plant-based products.
► Future Prospects for North American Plant-Based Food Demand
The North American plant-based food market is expected to witness consistent growth, with an average annual growth rate of around 15% from 2023 to 2028. This growth trend indicates that consumers are increasingly adopting plant-based food products, driven by health consciousness, sustainability concerns, and ongoing product innovation. The industry may experience substantial growth spikes in certain years, suggesting the potential for rapid expansion in response to changing consumer preferences and market dynamics. Investment and innovation in plant-based food products are likely to continue, further fueling the growth of this market in the coming years.
Makreo Research has published a study on the "North America Plant-based Food Market Size and Forecast (2019-2028) - By Geography (United States, Canada, Mexico)" provides a comprehensive analysis of the market, encompassing a wide range of factors. The report takes into account both qualitative and quantitative factors, indicating a well-rounded approach to analysis. The inclusion of both qualitative and quantitative factors in the study ensures that readers gain a more complete understanding of the North America Plant-based Food Market. It goes beyond mere numbers and incorporates insights into consumer behavior, industry trends, and market dynamics. This holistic approach enhances the overall analysis and makes the study a valuable resource for individuals or organizations interested in exploring the plant-based food and dairy market in North America. Moreover, the report's focus on past and present performance, as well as potential growth opportunities in the future, enables readers to identify key areas of interest and investment.
► Uncovering the North America Plant-Based Food Market
The study conducted by Makreo Research delves deep into the "North America Plant-based Food Market Size and Forecast (2019-2028)," providing a comprehensive analysis that transcends traditional numerical data. This report takes a holistic approach, considering both qualitative and quantitative factors, making it an invaluable resource for those interested in exploring the plant-based food landscape in North America.
► Past, Present, and Future Insights
The study not only evaluates past and present market performance but also offers a forward-looking perspective. By identifying potential growth opportunities in the future, it equips readers with the knowledge to make informed decisions and investments in the evolving landscape of plant-based foods and dairy products in North America.
► Valuable Resource for Decision-Makers
This report caters to the needs of individuals and organizations seeking to explore and understand the North America Plant-based Food Market. By providing a holistic view of the market and its multifaceted factors, it serves as a valuable resource for decision-makers looking to navigate the ever-evolving world of plant-based food products in the region.
Key Questions Answered:-
■ How North America Plant-based Food industry has performed in the past and what is the present scenario?
■ How future is expected to grow?
■ What are the key challenges present in the industry?
■ How demand is shaping up for the North America Plant-based Food providers?
■ What are the major types of the North America Plant-based Food Market?
■ Which is the dominant country in North America Plant-based Food Market?
■ How US Plant-based Food industry has performed in the past and what is the present scenario?
■ Who are the key players in the market and what is their present state of performance?
■ What is the investment scenario in North America plant-based food market?
■ What are the major start-ups in the Industry?
Check out the full report:
https://www.makreo.com/report/north-america-plant-based-food-market-size-forecast-2019-2028
Related Reports:
https://www.makreo.com/report/europe-plant-based-food-market-size-forecast-2019-2028
https://www.makreo.com/report/poland-plant-based-food-and-dairy-products-market-size-and-forecast-2019-2028
Makreo Research and Consulting
801, Trishul Goldmine, Palm Beach, Sector 15, Belapur, Navi Mumbai, Maharashtra 400614
Contact us at:
Meetu Bhasin, Director of Research and Operations
Phone Number
+91-9619699069
Email Address
info@makreo.com
Makreo is a Market research and consulting firm working closely with business conglomerates worldwide to help them in many aspects of driving their business growth and assist in making wise decisions with the help of our qualitative & quantitative market insights.
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