Global Martech Market Research Report 2023

Global Martech Market

MarTech, also known as Marketing Technology , describes a range of software and tools that assist in achieving marketing goals or objectives. When a marketing team utilizes a grouping of marketing technologies, this is known as their marketing technology stack. MarTech has become a staple in digital marketing campaigns, but can also be used to optimize marketing efforts across any marketing channel.

The global Martech market was valued at US$ million in 2022 and is anticipated to reach US$ million by 2029, witnessing a CAGR of % during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
North American market for Martech is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

Asia-Pacific market for Martech is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

The global market for Martech in Large Enterprises is estimated to increase from $ million in 2023 to $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

The key global companies of Martech include HubSpot, Treasure Data, Typeform, Crisp, Zoho Mail, SendPulse, SpyFu, Meet Edgar and PRNewswire, etc. In 2022, the world's top three vendors accounted for approximately % of the revenue.

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Report Scope

This report aims to provide a comprehensive presentation of the global market for Martech, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Martech.

The Martech market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Martech market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Martech companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.

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Key Segmentations
By Company
HubSpot
Treasure Data
Typeform
Crisp
Zoho Mail
SendPulse
SpyFu
Meet Edgar
PRNewswire
Mavrck
6Sense Insights, Inc

Segment by Type
Advertising & Promotion
Content & Experience
Social & Relationships
Commerce & Sales
Data
Management

Segment by Application
Large Enterprises
SME
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

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This release was published on openPR.