Press release
Global Marketing Automation Market Insights, Forecast to 2028
The global Marketing Automation market size is projected to reach US$ 4697.1 million by 2028, from US$ 2745.6 million in 2021, at a CAGR of 7.9% during 2022-2028. Key drivers of the marketing automation market include the rising digitization of industries and the spread of smartphones and the internet.
The era of personalized advertising, changes in consumer buying patterns, the need for lead acquisition, and customer retention will fuel the growth of the marketing automation market during the forecast period.
The use of aggressive data-driven promotion strategies across several enterprises, AI, IoT, and social media campaigns will drive market growth in the coming years.
The covid 19 pandemic has accelerated the adoption of automation tools in marketing which will surge the growth prospects of the market.
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Global Marketing Automation Market Trends
Booming digitization
B2B and B2C companies are engaging in rapid digital marketing activities to generate ROI and valid leads at a lower rate. Integrating crm and marketing automation with business processes helps automate repetitive tasks. It improves time efficiency, nurtures valid customer acquisition, and provides an effective budgetary requirement. Marketing automation solutions include email marketing, mobile application, inbound marketing, social media marketing, reporting, and analytics, lead nurturing and lead scoring, campaign management, etc. Online channels are becoming dominant with complex customer buying journeys. These factors will drive the growth of the marketing automation market in the upcoming years.
Personalization and huge volumes of data generation
B2C marketing automation is growing by leaps and bounds. Marketers are creating customized experiences for a huge number of target customers. The industry is set to revolutionize as marketing automation companies expand their services. Key players like Hubspot are triggering tools to boost sales and capture users at the various levels of their purchasing journeys. Marketing automation examples include sending personal emailers for after-sales service, advertising recommendations based on past buying behavior, in-app notifications, etc. The huge amount of content generated by users allows brands to know their preferences. A targeted campaign is possible on multi-channel networks. These tools automate routine tasks providing experts to focus on core areas. Such factors will augment the growth of the marketing automation market in the coming years.
Rise of data-driven analytics and promotional strategies
AI and IoT sensors capture granular market data in detail. Machine learning, predictive analytics, and big data forecast trends and aid in creating better ad campaigns. There are website chatbots that integrate easily and capture vital statistics. Nuanced tactics provide a clear vision of what is working and what is not thereby increasing the efficiency of resource allocation. Other benefits are segmented audience reports, positive user experience, better product or service development, etc. Hence companies are investing heavily in AI tools which will bolster the growth of the marketing automation market in the subsequent years.
Covid 19 impact
The pandemic and the ensuing global lockdowns have surged the adoption rate of marketing automation solutions as organizations seek to ramp up their online presence. These tools offer convenience and help in cutting down employee costs. The remote working model is fuelling its demand further. Both large and small-scale companies are aggressively reevaluating their marketing spending to maintain a steady flow of income and growth. The shift towards online promotional campaigns is evident. These rapid developments will boost the growth of the marketing automation market in the upcoming years.
Marketing Automation Market Share Analysis
Based on type, email marketing is expected to dominate the marketing automation market share with 32.39%. Automated email campaigns help in generating valid leads at a much lower rate thereby increasing revenue.
Based on application, the largescale enterprises are expected to witness significant growth in the marketing automation market share due to the widespread adoption of AI, and ML marketing tools for boosting ROI. However, the small-scale segment will grow the fastest owing to system overhaul for reaching their targeted user base.
Based on region, North America will provide lucrative opportunities for growth with the USA holding 53.95% penetration. This is due to the early adoption of advanced technologies and increasing awareness. Europe comes in second with 23.84%.
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Marketing Automation Market By Type
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
Marketing Automation Market By Application
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
Marketing Automation Market By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
SIMILAR REPORT
https://reports.valuates.com/market-reports/QYRE-Auto-38O5963/global-marketing-analytics-software
https://reports.valuates.com/market-reports/QYRE-Auto-3M8193/global-digital-media
https://reports.valuates.com/market-reports/QYRE-Auto-35M5608/global-all-in-one-marketing-platform
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