Dental Clients Flash Their Smiles for BuzzyBooth

Moser Orthodontics just celebrated its 10th anniversary, and a recent marketing initiative not only has its clients smiling, but the dental business itself. At their main office, as well as at several marketing events staged by the business, a photo booth was made available for clients to have pictures taken of their dazzling new smiles and perfectly aligned teeth, as well as those of friends and family.

Many are more than happy to oblige, since the photos get posted to social media, and their subjects become instant media stars. It’s a variation on the age-old assumption that everyone enjoys having their image recorded, especially during informal moments of fun with others.

However, there’s a bit more to this marketing brainstorm than meets the camera eye – it’s just as much a business advantage for the photo booth host as it is a fun time for participants.

BuzzyBooth and Orthodontics – a natural fit

This photo booth setup with a pipeline to the social media is the brainchild of BuzzyBooth, a company headquartered in San Francisco, CA, which has married the ever-popular photo booth to another wildly popular idea, that of sharing photos instantly to social media platforms.

Because 92% of people trust recommendations from friends and family over any other type of advertisement, the word of mouth buzz created by BuzzyBooth generates tons of marketing mileage – completely free of charge. These happy customers can actually become advocates for the brand name of the host, boosting presence and recognition factor among other potential consumers. Of course, there is a cost for installing the booth at an office or for a marketing event, but the return on investment is well worth the expense.

In addition, because the sharing aspect requires the photo subject to provide an email address, instant leads are generated for later follow-up by sales personnel. These leads don’t have to be purchased, persuaded, or promoted – they are all voluntary photo booth users who enjoyed the experience and identified the host with that enjoyable time.

The smile-for-the-camera notion seems like such a natural fit for the dental industry as a whole, and the orthodontics practice specifically, that all such companies would do well to take notice of the clever marketing strategy. While customers enjoy a fun, free photo experience with people close to them, the host becomes the passive beneficiary of positive advertising from those same people, and often ends up with a considerable number of names and email addresses for leads.

Who can benefit?

All dentists can make powerful use of this marketing initiative, and tailor it to their own businesses. It shouldn’t require much creativity to make the connection between photo booth smiles and endodontics, orthodontics, periodontics, oral surgery, or preventive dentistry.

Even the American Board of Orthodontics (ABO) might want to take an interest in a very advantageous marketing strategy like this, because happy smiles and professional excellence are such a great match. Their organizational commitment to excellence among members can get a strong boost and a positive image at conferences, marketing events, and in dental offices everywhere with a little help from BuzzyBooth.

Just like the management of Moser Orthodontics discovered to their delight – all parties involved will have something to smile about.

BuzzyBooth is a photo station that allows your customers to instantly share branded pictures on social media.

Jolina Li
BuzzyBooth
599 2nd Street.
San Francisco, CA 94107
jolina@buzzybooth.com
800-596-9838
917-609-8603
www.BuzzyBooth.com

This release was published on openPR.