Mixer Grinder Market Expected to Reach $18.18 Billion by 2031-Allied Market Research

According to a new report published by Allied Market Research, titled, "Mixer Grinder Market," The Mixer Grinder Market Size was valued at $12.70 billion in 2021, and is estimated to reach $18.18 billion by 2031, growing at a CAGR of 3.7% from 2022 to 2031.

In the recent past, electric kitchen appliances sector has been enduring with some influential trends, which has successfully gained the attention of the target customer. Improvised aesthetic trend is one of Mixer Grinder Market Trends that help drive the demand for mixer grinder products. Black turns out to be the most preferred color among the customers even when it comes to buying any kind of kitchen appliances. Taking this view into consideration, some of the key manufacturers in the global mixer grinder market have been adopting several key product strategies. For instance, Whirlpool Corporation one of the key players in the global mixer grinder market strategize on coming up with majority of its appliances in black stainless with rich matte look making it attractive and alluring for its customers.

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There are a few kitchen appliances that can perform the same functionalities as a mixer, but may have additional features or are cost-effective than stand and traditional mixers. These alternatives to mixers are hampering the Mixer Grinder Market Growth. Hand mixers are motorized mixers that are small, so that they can be held in the hand. They are much cost-effective than stand mixers while having the same functionality as a stand mixer which creates an enormous Mixer Grinder Market Opportunities in the market.

The mixer grinder market was impacted slightly positively during the pandemic. Loss of supply chains and distribution channels in the initial months of the pandemic caused small losses for the market; however these losses were recovered in the later phases. During lockdown, people started indulging in their hobbies of baking and cooking. Many people were engaging in online food trends and making new dishes for themselves as well as their families. As a result, the market witnessed positive growth in the later half of 2020.

According to the Mixer Grinder Market Analysis, the market is segmented on the basis of product type, end user, distribution channel, and region. Based on type, the market is bifurcated into stand mixer and traditional mixer. Based on end user, the market is divided into residential and commercial. Based on distribution channel, the market is classified into online and offline. The Mixer Grinder Industry is also studied across North America, Europe, Asia-Pacific, and LAMEA.

Based on the product type, traditional mixer held the major share in the market in 2021 owing to its widespread usage in commercial and residential sector as well as for the food processing. These mixer can not only mix dough and batter almost as good as stand mixer but also perform many other functionalities, such as cutting, chopping, blending, and mincing, which a stand mixer may or may not be able to do.

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Based on the end user, residential segment held the major share in the market in 2021 and is likely to remain same throughout the Mixer Grinder Market Forecast period. Residential mixer are used for regular day to day mixing application and occasional baking by home owners, while commercial stand mixers are used by professional chefs and cooks in restaurants, hotels, cafes, and other similar establishments.

Based on the distribution channel, offline segment held the major share in the market in 2021. Most of the consumer purchase their mixer grinder from a hypermarket/supermarket as it is more convenient place for purchasing a mixer.

In 2021, North America accounted for 31.1% in the mixer grinder market, and is expected to maintain its dominance during the forecast period. However, Asia-Pacific and LAMEA are expected to possess the highest CAGRs, owing to rise in hobby baking and cooking coupled with creating new kinds of recipes at home helped increase the sales of stand and traditional mixers as it makes the process of cooking easier.

The key players profiled in the report include are Bajaj Group, BOSCH, Crompton greaves consumer electricals limited, De'Longhi Appliances S.r.l, Electrolux AB, Galanz Enterprise Group, Group SEB, Havells India Ltd., Kenstar, LG Electronics Ltd., Morphy Richards, Newell Brands, Panasonic Corporation, Samsung Electronics, and Whirlpool Corporation.

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Key findings of study

By product type, traditional mixer was the major segment of the market in 2021, and is anticipated to grow at a significant CAGR of 3.4% during the forecast period.

On the basis of end user, the residential segment dominated in 2021, and is anticipated to grow at a significant CAGR of 3.4% during the forecast period.

As per distribution channel, the online sales channel is anticipated to grow at a CAGR of 4.4% during the forecast period.

Region wise, North America was the dominant region in 2021, occupying 31.1% mixer grinder market share.

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

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