How to start a business like IKEA

As veterans in the field of furniture business consulting ( https://www.yourretailcoach.in/industries/retail-furniture-furnishings-consulting/ ), YRC routinely reaches out to aspiring entrepreneurs and businesspersons and provides them with relevant updates and insights. In this communiqué, YRC's team of furniture business consultants addresses the topic of building a strong and successful furniture brand. Some of the striking points are highlighted.

Brand Personality Traits

If Ikea's success story or its brand personality could be put down in a few words, it would be simplicity, innovation, and experience. These two qualities are apparent in every area of Ikea's business. Whether it is the product design and usage-readiness, affordability, store layouts, or the use of technology (Ikea augmented reality success), Ikea never ceases to innovate and delight customers.

Value Proposition

Again, Ikea's value propositions cannot be confined to 'this or that'. A wide range of easy-on-budget products is one of the prime attractors. Secondly, no brand or business ever got this big with the feature of product-assembling to end customers. These go well with niche segments like tenants, students, people with frequently transferable jobs, etc. Ikea converted a disadvantage (bulkiness of furniture products) into a selling point. The simplicity and straightforwardness reflected in Ikea's products make choosing items easier for customers and appealing to many.

In-Store Customer Experience

A majority of Ikea's stores are massive but with well-planned layouts. They may be called stores in general but in essence, these are made like a place for brand experience and retail therapy to customers ( https://www.yourretailcoach.in/customer-experience-cx-consulting-services/ ). If someone wants to check a store in its entirety, they will have to spend at least a couple of hours. To make things easier, many stores also have food sections. All these cannot be achieved with run-of-the-mill outlet strategy and planning.

SOP Manuals

Doing business in a new, unconventional way also brings differences in business operations. The usual ideas and concepts may not apply in new business formats. This applies to the most micro of operational details. The stakeholders in the value chain including employees and customers may not be convergent with the new requirements whether it is for value addition or final product usage. SOP manuals ( https://www.yourretailcoach.in/standard-operating-procedures-consulting/ ) fill this gap.

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YRC is a Management Consulting Company, especially for the B-C Sector.

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This release was published on openPR.