Global Dried Ginger Market is projected to reach the value of 2.39 billion by 2030

According to the report published by Virtue Market Research in Global Dried Ginger Market was valued at USD 1.5 billion and is projected to reach a market size of USD 2.39 billion by the end of 2030. Over the forecast period of 2023-2030, the market is projected to grow at a CAGR of 6%.

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One of the most prominent long-term drivers of the global dried ginger market is the increasing awareness of the numerous health benefits associated with ginger consumption. Consumers are becoming more health-conscious and are seeking natural remedies for various ailments. Ginger, known for its anti-inflammatory and digestive properties, has gained popularity as a natural remedy. This growing awareness and demand for healthy products have been instrumental in driving the dried ginger market's long-term growth.

However, the market has not been immune to the global COVID-19 pandemic. The pandemic disrupted supply chains, affecting the availability and distribution of dried ginger products. Travel restrictions, lockdowns, and reduced labor availability in ginger-producing regions led to challenges in the production and transportation of ginger. These factors, combined with fluctuating demand, caused short-term disruptions in the dried ginger market.

In the short term, an emerging driver of the global dried ginger market is the increasing demand for ginger-based beverages, particularly ginger tea and ginger-infused water. Ginger beverages are gaining popularity due to their refreshing taste and perceived health benefits. Manufacturers are capitalizing on this trend by introducing innovative ginger beverage products to the market. This surge in demand for ginger-based drinks is expected to stimulate the dried ginger market in the coming years.

An exciting opportunity within the dried ginger market is the growing demand for organic and sustainably sourced ginger products. Consumers are becoming more conscious of the environmental and health impacts of their food choices. As a result, there is a rising preference for organic ginger that is free from synthetic pesticides and chemicals.
Additionally, consumers are increasingly interested in supporting ethical and sustainable farming practices. Producers who can meet these demands by offering organic and sustainably sourced dried ginger products have a significant opportunity for growth in the market.

One notable trend observed in the global dried ginger market is the expansion of online retail channels. With the proliferation of e-commerce platforms, consumers have greater access to a wide variety of dried ginger products. This trend was accelerated by the COVID-19 pandemic, as consumers turned to online shopping for their convenience and safety. As a result, many dried ginger producers and retailers have enhanced their online presence to reach a broader customer base.
The convenience of online shopping, coupled with the ability to explore a vast array of ginger products, is expected to continue driving this trend.

Market Segmentation:
By Type: Organic, Conventional
Among these, Conventional dried ginger takes the lead as the largest segment. It has established itself as the go-to choice for many consumers due to its widespread availability and affordability. Conventional dried ginger offers a familiar taste and aroma, making it a staple in households and food processing industries.
On the flip side, the Organic dried ginger segment is gaining momentum, poised to be the fastest growing during the forecast period. As consumers become more health-conscious and environmentally aware, the demand for organic products is on the rise. Organic dried ginger is cultivated without synthetic pesticides or chemicals, making it a preferred choice for those seeking natural and sustainable options. Its appeal lies in the assurance of a more natural and eco-friendlier product.

By Distribution Channel: Supermarkets/Hypermarkets, Online Retail, Specialty Stores, Others
Among these, Supermarkets/Hypermarkets reign supreme as the largest segment. These large retail outlets provide convenience and variety, making them a favored destination for shoppers. Shelves stocked with dried ginger products offer consumers an array of choices, contributing to the segment's dominance.

In contrast, Online Retail emerges as the fastest-growing segment in the market. The advent of e-commerce has transformed the way people shop, and dried ginger products are no exception. Online retail channels provide the convenience of shopping from the comfort of one's home and access to a broad range of ginger products. This trend has been accelerated by the COVID-19 pandemic, where consumers turned to online platforms for safety and ease of shopping.

By Application: Food & Beverage, Pharmaceuticals & Nutraceuticals, Personal Care & Cosmetics, Others
In this arena, Food & Beverage stands out as the largest segment. Dried ginger is a versatile ingredient that enhances the flavor of various food and beverage products. It adds a delightful zing to teas, curries, and baked goods, making it a sought-after ingredient in the culinary world.

Meanwhile, the Pharmaceuticals & Nutraceuticals segment emerges as the fastest-growing category. Ginger's medicinal properties have been recognized for centuries, and it continues to gain attention in the pharmaceutical and nutraceutical sectors. The demand for ginger-based supplements and herbal remedies is on the rise, driven by the increasing awareness of its potential health benefits. Ginger is being explored for its anti-inflammatory, digestive, and immunity-boosting properties, contributing to the segment's rapid growth.

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Regional Analysis:
Among these, Asia-Pacific holds a significant share of the market. Countries like China and India are major producers and exporters of dried ginger. The region's rich agricultural heritage and longstanding traditions in ginger cultivation contribute to its dominance in the market.

On the other hand, the fastest-growing region during the forecast period is Europe. While ginger is not native to Europe, it has been embraced in European cuisine and traditional medicine. In recent years, there has been a surge in demand for dried ginger products in Europe. This can be attributed to the increasing awareness of ginger's health benefits and its incorporation into various European dishes and beverages. The European market's rapid growth signifies the evolving culinary and wellness trends in the region.

Latest Industry Developments:
• Diversification of Product Portfolio: Companies in the global dried ginger market are increasingly focusing on diversifying their product portfolios. This trend involves offering a wide range of ginger-based products, including dried ginger snacks, ginger-infused beverages, ginger supplements, and ginger extracts. By expanding their product offerings, companies can cater to a broader customer base and tap into various consumer preferences. This strategy aligns with the growing demand for ginger in different industries, such as food and beverage, pharmaceuticals, and personal care, allowing companies to capture a larger market share.

• Embracing Sustainability and Ethical Sourcing: Sustainability and ethical sourcing have become central themes in the dried ginger market. Companies are recognizing the importance of environmentally friendly and socially responsible practices. They are adopting strategies that involve sourcing ginger from sustainable and organic farms, ensuring fair labor practices, and reducing their carbon footprint. This trend not only appeals to eco-conscious consumers but also positions companies as responsible market players. It enhances their brand reputation and can lead to increased market share as consumers increasingly make choices based on ethical and sustainability considerations.

• E-commerce Expansion and Digital Marketing: The rise of e-commerce and the impact of the COVID-19 pandemic have accelerated the adoption of online retail channels in the dried ginger market. Companies are investing in robust e-commerce platforms and digital marketing strategies to reach a wider audience. This includes creating user-friendly online stores, leveraging social media for marketing and promotions, and optimizing their online presence. The convenience of online shopping, coupled with effective digital marketing efforts, allows companies to tap into new markets and customer segments, ultimately boosting their market share.

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This release was published on openPR.