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Global Hawthorn Extracts Market is projected to reach the value of USD 89.23 Million by 2030

10-12-2023 06:43 AM CET | Health & Medicine

Press release from: Virtue Market Research

Global Hawthorn Extracts Market Size, Share, Growth, and Trend Analysis (2023 - 2030)

Global Hawthorn Extracts Market Size, Share, Growth, and Trend Analysis (2023 - 2030)

According to the report published by Virtue Market Research in Global Hawthorn Extracts Market was valued at USD 47.5 Million and is projected to reach a market size of USD 89.23 Million by the end of 2030. Over the forecast period of 2023-2030, the market is projected to grow at a CAGR of 8.2%.

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One of the fundamental and enduring drivers of the Global Hawthorn Extracts Market is the growing health consciousness among consumers. Over the past decade, people have become increasingly aware of the importance of maintaining a healthy lifestyle, which includes adopting natural and herbal remedies. Hawthorn extracts have gained prominence due to their well-documented cardiovascular benefits, such as aiding in blood pressure regulation and improving heart health. This heightened awareness of health and well-being is expected to sustain the demand for hawthorn extracts in the long run.

The COVID-19 pandemic has had a notable impact on various industries, and the Global Hawthorn Extracts Market is no exception. During the initial stages of the pandemic, supply chain disruptions and logistical challenges posed significant hurdles for hawthorn extract manufacturers. However, as people sought natural remedies to boost their immune systems, there was a surge in demand for hawthorn extracts, leading to short-term growth in the market. Despite the initial challenges, the market adapted to the new normal, and it is poised for continued growth as the world recovers from the pandemic.

A short-term driver that has been propelling the Global Hawthorn Extracts Market is the increasing support from regulatory bodies. Governments and health agencies in various countries have recognized the potential health benefits of hawthorn extracts, leading to favorable regulations and guidelines. This support has streamlined the production and marketing of hawthorn extract-based products, making it easier for businesses to enter and expand in the market.

An exciting opportunity in the Global Hawthorn Extracts Market lies in its expanding applications. While hawthorn extracts have traditionally been associated with heart health, ongoing research is uncovering new potential uses. These extracts are being explored for their antioxidant properties, which may have broader applications in skincare and anti-aging products. This diversification of applications presents a promising opportunity for manufacturers to tap into new market segments and expand their product portfolios.

A prevailing trend in the hawthorn extract industry is the increasing focus on sustainable sourcing and organic products. Consumers are becoming more environmentally conscious and are seeking products that are not only beneficial for their health but also for the planet. This trend has led to a rise in demand for hawthorn extracts sourced from sustainable and organic farming practices. Manufacturers that prioritize sustainability and offer organic hawthorn extract options are likely to gain a competitive edge in the market.

Market Segmentation:
By End Use Industry: Pharmaceutical, Brewery
Among these, the largest player is the pharmaceutical sector. Hawthorn extracts have gained significant traction in pharmaceuticals due to their potential cardiovascular benefits. These extracts are used in the formulation of heart health supplements and medications, catering to the growing demand for natural remedies to combat heart-related issues.

On the other hand, the brewery industry is the fastest-growing segment in the Global Hawthorn Extracts Market during the forecast period. Breweries are increasingly exploring the incorporation of hawthorn extracts in their beverages. This innovative approach aims to create unique and health-conscious alcoholic and non-alcoholic beverages, aligning with the growing consumer trend towards wellness-focused choices.

By Sales Channel: Mass Merchandise, Natural & Health Food, Direct Sales
Among these, the largest contributor is the Natural & Health Food channel. Consumers seeking natural and herbal remedies often turn to health food stores for hawthorn extract-based products. The demand for these products continues to grow, making Natural & Health Food stores a dominant sales channel.

On the other hand, the Direct Sales channel is the fastest-growing segment in the market. In today's digital age, direct sales have gained momentum through online platforms and e-commerce. Manufacturers and distributors are leveraging the convenience and accessibility of online sales to reach a wider customer base. This trend is expected to continue as e-commerce platforms evolve and consumer preferences for direct purchasing expand.

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Regional Analysis:
Among the regions, North America stands as the largest contributor. The North American market for hawthorn extracts is thriving, driven by the increasing awareness of cardiovascular health and the adoption of natural remedies. With a well-established healthcare infrastructure and consumer demand for wellness products, North America maintains its dominance in the market.

Meanwhile, the Asia-Pacific region emerges as the fastest-growing segment during the forecast period. Asia-Pacific countries are experiencing a surge in demand for hawthorn extracts, driven by a growing health-conscious population and a preference for traditional herbal remedies. The region's diverse and expanding consumer base, along with rising disposable incomes, is creating a conducive environment for the hawthorn extract market to flourish.

Latest Industry Developments:
• Product Diversification and Innovation: Companies operating in the Global Hawthorn Extracts Market are increasingly focusing on product diversification and innovation as a key trend to enhance their market share. They are expanding their product portfolios to include a wide range of hawthorn extract-based products, catering to diverse consumer preferences and needs. This includes the development of new formulations, dosage forms, and packaging options. Innovations in extraction techniques and the incorporation of hawthorn extracts into novel applications, such as cosmetics and functional foods, are also prevalent. By offering a variety of innovative products, companies aim to capture a larger share of the market and stay competitive in a rapidly evolving industry.

• Emphasis on Sustainable Sourcing and Production: Sustainability has become a prominent trend in the Global Hawthorn Extracts Market, and companies are incorporating sustainable sourcing and production practices to enhance their market share. They are increasingly sourcing hawthorn berries from sustainable and organic farms, ensuring responsible harvesting and cultivation methods. Additionally, companies are investing in eco-friendly manufacturing processes and reducing their environmental footprint. By promoting sustainability throughout their supply chains and production operations, companies are not only appealing to environmentally conscious consumers but also gaining a competitive edge in the market.

• Expansion into Emerging Markets: To further expand their market share, companies are strategically targeting emerging markets, especially in the Asia-Pacific region. This trend is driven by the region's increasing consumer awareness of hawthorn extract benefits and a growing middle-class population with disposable income. Companies are establishing partnerships, distribution networks, and manufacturing facilities in these markets to tap into their vast potential. This expansion strategy allows companies to gain a foothold in untapped regions and capitalize on the rising demand for hawthorn extract products, thereby enhancing their market presence and competitiveness.

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Contact Us:

Virtue Market Research
Kumar Plaza, #103, SRPF Rd, Ramtekadi, Pune, Maharashtra 411013, India
E-mail: megha@virtuemarketresearch.com
Phone: +1-917 436 1025

About Us:
"Virtue Market Research stands at the forefront of strategic analysis, empowering businesses to navigate complex market landscapes with precision and confidence. Specializing in both syndicated and bespoke consulting services, we offer in-depth insights into the ever-evolving interplay between global demand and supply dynamics. Leveraging our expertise, businesses can identify emerging opportunities, discern critical trends, and make decisions that pave the way for future success."

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