North America Potato Chips Market | In-Depth Analysis Report by IMARC Group

IMARC Group has recently released a new research study titled "North America Potato Chips Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028", The North America potato chips market size reached 1.2 Billion kg in 2022. Looking forward, IMARC Group expects the market to reach 1.3 Billion kg by 2028, exhibiting a growth rate (CAGR) of 1.56% during 2023-2028.

Industry Overview:

Potato chips are a universally adored snack food characterized by their crispy texture and diverse flavor profiles. Originating from thin slices of potato, these snack items are either deep-fried or baked until they reach a crunchy consistency. They are typically salted and may also come in a variety of flavors, such as cheese, barbeque, sour cream and onion, and salt and vinegar, these delectable snacks are packaged in a range of sizes, from single-serving packets to larger family-sized bags, making them a convenient option for both personal consumption and social gatherings. Additionally, their long shelf life and affordability contribute to their widespread popularity. They are widely available across organized distribution channels, such as supermarkets, hypermarkets, and emerging e- commerce channels. They are considered a staple snack in households, parties, and casual gatherings.

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North America Potato Chips Market Trends and Growth Drivers: 

The increasing preference for ready-to-eat food products due to fast-paced lifestyles and evolving eating habits is driving the market in North America. Additionally, the continuous innovation in flavor profiles, from traditional options, including salted and cheese, to unique ones, such as spicy Korean BBQ and Dill Pickle, has enhanced the appeal of potato chips, resulting in a broader consumer base. In line with this, strategic marketing and attractive packaging have proven successful in attracting and retaining customers.

Additionally, emerging health consciousness trends have led to the development of healthier potato chip variants, such as organic chips, baked chips, and those with reduced sodium content, which are gaining prominence among the masses. Furthermore, ongoing technological advancements in production, packaging, and distribution are improving operational efficiency and product shelf-life, thereby supporting the expansion of the potato chips market across North America.

North America Potato Chips Market Segmentation:

Breakup by Product Type:

• Plain
• Flavoured

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Food Stores
• Online Stores
• Others

Breakup by Country:

• United States
• Canada

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Key Highlights of the Report:

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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