Personal Hygiene Market Analysis, Size, Demand, Trends and Competitive Landscape Till 2028

IMARC Group has recently released a new research study titled "Personal Hygiene Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028", offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

The global personal hygiene market size reached US$ 559.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 679.9 Billion by 2028, exhibiting a growth rate (CAGR) of 3.3% during 2023-2028.

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Personal Hygiene Market Trends and Drivers:

The increasing public consciousness about the importance of hygiene for overall well-being and disease prevention represents one of the key factors driving the growth of the market across the globe. Technological advancements in the form of new formulations, more efficient delivery systems, and improved product designs are making personal hygiene products more effective and convenient. Rapid urbanization and changing lifestyles are leading to a greater focus on personal care, which is elevating the demand for high-quality hygiene products, thus fueling the growth of the market. The growing interest in natural and organic products, free from chemicals and synthetic fragrances, is reshaping the market and driving innovation. The rise of online retail platforms has made personal hygiene products more accessible to a global audience, which is effectively widening the market.

The rising disposable incomes, particularly in emerging markets, are enabling more consumers to invest in premium personal hygiene products. The growing awareness about environmental sustainability is pushing brands towards biodegradable and eco-friendly products, which is creating a new market segment. Social media and influencer marketing are increasingly shaping consumer choices, which is giving rise to trends that manufacturers capitalize on. Collaborations between healthcare institutions and personal hygiene brands for educational campaigns also drive market growth by increasing public awareness.

Key Market Segmentation:

The report has segmented the global personal hygiene market based on product type, pricing, usability and distribution channel and region.

Breakup by Product Type:

• Feminine Hygiene Products:
o Sanitary Napkins
o Tampons
o Others

• Incontinence Garments:
o Adult Diaper
o Protective Underwear
o Cloth Adult Diaper
o Others

• Disinfectants
• Hand Sanitizers
• Masks
• Gloves
• Stretchable Caps
• Antimicrobial Wipes
• Others

Breakup by Pricing:

• Mass Products
• Premium Products

Breakup by Usability:

• Disposable
• Reusable

Breakup by Distribution Channel:

• Hospital Pharmacies
• Supermarkets and Hypermarkets
• Online Stores and Pharmacies
• Convenience Stores and Retail Pharmacies
• Others

Breakup by Region:

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa

Competitive Landscape With Key Players:

The competitive landscape of the personal hygiene market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

• 3M
• Auchan
• Carrefour S.A.
• Colgate-Palmolive Company
• Costco
• Henkel AG & Company
• Johnson & Johnson
• Kao Corporation
• Kimberly-Clark Corporation
• Publix
• Reckitt Benckiser Group
• The Kroger Co.
• The Procter & Gamble Company
• Unilever
• Unicharm Corporation

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Industry Definition and Application:

Personal hygiene refers to the practices and habits that individuals engage in to maintain cleanliness and promote overall health and well-being. These practices are crucial for preventing the spread of infectious diseases and for personal comfort and social acceptance. Personal hygiene encompasses a range of activities that affect various parts of the body, including the skin, hair, teeth, and internal systems. Common personal hygiene practices include washing hands with soap and water, especially before eating or preparing food and after using the restroom; bathing regularly to cleanse the skin; and brushing and flossing teeth to maintain oral health. Proper care of hair, nails, and skin, as well as wearing clean clothes, are also considered essential aspects of personal hygiene.

Key Highlights of the Report:

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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This release was published on openPR.