India Protein-Based Product Market Size, Share, Industry Growth and Analysis 2023-2028

How Big is the India Protein-Based Product Market?

The India protein-based product market size reached INR 27,755 Crores in 2022. Looking forward, IMARC Group expects the market to reach INR 74,714 Crores by 2028, exhibiting a growth rate (CAGR) of 18.1% during 2023-2028.

What is Protein-Based Product?

Protein-based products have emerged as a prominent category in the food and beverage industry, gaining widespread popularity among health-conscious consumers in India. They are characterized by their high protein content, making them valuable sources of essential amino acids that support muscle building, tissue repair, and overall body function. Protein-based products encompass a diverse range of offerings, including protein powders, bars, shakes, and snacks, which are designed to cater to varying dietary preferences and lifestyles. As India experiences a surge in awareness surrounding the significance of protein in a balanced diet, the protein-based product market has witnessed significant growth, with consumers actively seeking convenient and nutritious options to support their fitness goals and active lifestyles.

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What Are the Growth Prospects and Trends in the India Protein-Based Product Market?

The increasing awareness among individuals about the importance of protein in maintaining a healthy and active lifestyle represents one of the key factors driving the market in India. Additionally, the rising participation of people in fitness and wellness activities is increasing the consumption of protein-based products to meet the nutritional requirements for muscle repair and recovery after exercise. Apart from this, rapid urbanization and fast-paced lifestyles prevalent in India are catalyzing the demand for convenient and on-the-go nutritional solutions, such as protein bars and ready-to-drink protein shakes. Furthermore, the expansion of offline distribution channels is strengthening the market growth in the country.

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What is included in market segmentation?

The report has segmented the market into the following categories:

Type Insights:
• Animal and Dairy Protein
o Processed Chicken
o Whey Protein
o Cheese
o Processed Fish
o Casein Protein
o Egg Protein
• Plant Protein
o Soy
o Pea
o Rice
• Blended Protein

Regional Insights:
• South India
• North India
• West & Central India
• East India

The report provides a comprehensive analysis of the industry key players listed below:

Bio Nutrients (India) Pvt. Ltd., Glanbia Performance Nutrition (India) Pvt. Ltd., Hershey India Pvt. Ltd., MuscleBlaze, MyProtein, Nestle India, Patanjali Foods Ltd (Patanjali Ayurved), Rite Bite Max Protein (Naturell India Pvt. Ltd), Urban Platter, Taali Foods India, Nourish Organic Foods Pvt. Ltd., GetmyMettle (Swashthum Wellness Pvt Ltd.), Plantvita, Myfitness, Gooddot, Plantaway, Wakao Foods, Xterra Nutrition

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