Press release
Asia Pacific Advertising Video-On-Demand Market 2023-2028 | Size, Share, Industry Trends, Growth
Asia Pacific Advertising Video-On-Demand Market
The Asia Pacific advertising video-on-demand (AVOD) market size reached US$ 21.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 61.8 Billion by 2028, exhibiting a growth rate (CAGR) of 19.3% during 2023-2028.
What is Advertising Video-On-Demand?
Advertising video-on-demand (AVOD) is a digital advertising model that delivers video content to viewers online, with advertisers placing ads within the content. It can be categorized into multiple types based on its platform, such as standalone AVOD platforms, wherein users can access an extensive library of free content supported by ads. It provides content to users on-demand, allowing them to choose when and what they want to watch. It displays advertisements that are often targeted based on user data and preferences, enhancing the relevance of the ads to the viewer. It allows viewers to enjoy free or paid content and enables advertisers to reach a broader audience. It is employed by businesses and content creators, as it allows them to monetize their content and reach a global audience without requiring users to pay subscription fees.
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Asia Pacific Advertising Video-On-Demand Market Trends and Drivers:
The rising adoption of smart televisions (TVs) equipped with internet connectivity and AVOD apps represents one of the crucial factors impelling the market growth in the Asia Pacific region. Besides this, the growing advancements in advertising technologies, including programmatic advertising and targeted ad placement, are offering a favorable market outlook in the region. Moreover, the increasing implementation of regulatory frameworks and policies related to digital advertising and content distribution is propelling the growth of the market. In addition, the growing collaboration between AVOD platforms and telecom operators to bundle content subscriptions with mobile and broadband services and improve the accessibility of AVOD content is positively influencing the market in the region. Furthermore, the rising focus on enhancing user engagement by analyzing metrics like watch time, click-through rates, and user behavior to tailor content and advertisements more effectively is bolstering the market growth in the region. Apart from this, the increasing availability of affordable and reliable mobile data, along with the rising utilization of smartphones to view AVOD content, is supporting the market growth.
Asia Pacific Advertising Video-On-Demand Market 2023-2028 Analysis and Segmentation:
Top Key Players covered in this report are:
Amazon.com, Inc.
ByteDance Ltd.
Facebook Inc., (Meta Platforms Inc.)
Kakao Corp.
LINE Corp. (Z Holdings)
NAVER Corp.
RCTI+, Vidio (Surya Citra Media)
Viu International Limited (PCCW Limited)
Youtube LLC. (Google LLC.)
iFLiX Pte. Ltd (Tencent Holdings Limited)
Ask to Analyst:- https://www.imarcgroup.com/request?type=report&id=6101&flag=C
The report segmented the market on the basis of region, type, streaming device, content, solution type and organization.
Breakup by Type:
Pre-Roll Advertisement
Mid-Roll Advertisement
Post-Roll Advertisements
Breakup by Streaming Device:
Smart TVs
Laptops and Desktops
Smartphones and Tablets
Others
Breakup by Content:
Media and Entertainment
Music
Travel and Tourism
Sports
Others
Breakup by Solution Type:
Pay TV on Demand
Over the Top
Others
Breakup by Organization:
Large Enterprise
Small and Medium Enterprise
Breakup by Country:
China
Japan
India
South Korea
Australia
Indonesia
Others
Key highlights of the report:
Market Performance (2017-2022)
Market Outlook (2023- 2028)
Porter's Five Forces Analysis
Market Drivers and Success Factors
SWOT Analysis
Value Chain
Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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https://www.digitaljournal.com/pr/news/imarc/cashew-market-report-2023-2028-industry-overview-size-share-forecast
https://www.digitaljournal.com/pr/news/imarc/cash-logistics-market-2023-2028-size-share-analysis-trends-forecast
Contact Us:
IMARC Services Private Limited.
134 N 4th St. Brooklyn, NY 11249, USA
Email: Sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.
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