Artificial Intelligence in Marketing Market Trends Evaluation, Geographical Segmentation, Business Challenges, and Investment Opportunities Analysis till 2030

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According to our new market research study on "Artificial Intelligence in Marketing Market to 2028 - COVID-19 Impact and Global Analysis - by Offering, Application, End-Use Industry, and Geography," ," the market was valued at US$ 12,044.46 million in 2020 and is projected to reach US$ 107,535.57 million by 2028; it is expected to grow at a CAGR of 31.6% during 2021-2028. The rising adoption of customer-centric marketing strategies and increasing use of social media for advertising are among the factors contributing to the growth. However, limited availability of working professionals with expertise in AI restrains the growth of the artificial intelligence in marketing market. Nevertheless, surge in the adoption of cloud-based applications and services creates significant opportunities for vendors operating in artificial intelligence in marketing market.

The report segments the global Market as follows:

By Offering (Solutions and Services),
BY Application (Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales & Marketing Automation, Analytics Platform, and Others),
BY End-Use Industry (BFSI, Retail, Consumer Goods, Media and Entertainment, and Others),
BY Geography

Based on offering, the artificial intelligence in marketing market is segmented into solutions and services. In 2020, the solutions segment led the market, and it is further anticipated to be a larger shareholder in the market during 2021-2028, i.e., the forecast period considered for the market study. However, the services segment is expected to witness a higher CAGR during the forecast period. Various companies along with their marketing teams are focused on adopting intelligent solutions to enhance operational efficiency and improve customer experience, which is contributing to the market growth of the solutions segment.

Cloud computing is lowering the entry barriers for smaller companies seeking to gain profits from compute-intensive business analytics, which was earlier considered as feasible option for large corporations only. Smaller companies are increasingly gaining access to AI. These cloud-based AI solutions effectively allow and escalate the adoption of AI. Cloud-based applications and services can provide users with immediate access to hardware services with no upfront capital investments, resulting in a faster time to market in many industries. Hence, the cloud has become an adaptable infrastructure that can be shared by different end users that may use it in different ways.

The Key Players in The Global Market Are:

Affectiva
Appier Inc.
Bidalgo
Novantas (Amplero), Inc.
CognitiveScale
SAS Institute Inc.
SAP SE
Salesforce.com, inc.
Oracle Corporation
IBM Corporation

Overall, the cloud-based applications and services lowered costs, defined services, and reduced risks, along with providing easy access to the latest technologies. Google Cloud Machine Learning Platform, Google Cloud Vision API, Lex - the technology behind Amazon Alexa, Microsoft Azure, and IBM Bluemix are among the common examples of cloud-based AI services. The most valuable aspect of these services is they enable ready-to-use platforms for improving existing products and processes. Thus, the growth in adoption of cloud-based applications and services is serving as an opportunity for the artificial intelligence in marketing market players.

Impact of COVID-19 Pandemic on Artificial Intelligence in Marketing Market Growth

The COVID-19 outbreak has been affecting every business globally since December 2019. The continuous and vigorous growth in the number of infected patients has led governments to put a bar on transportation of humans and goods. However, a rise in the adoption of private 5G and LTE networks is expected amid the pandemic. Data consumption is expected to grow with social distancing norms in effect in the B2C and other consumer operations. Also, the enterprises have started shifting to digital models and virtual operations, which has further boosted the rate of data consumption, thus creating demand for the establishment of connectivity-centric ecosystems.

This Study Report Offers Following Objectives:

Conjecture and examination of the worldwide Artificial Intelligence in Marketing Market deals, share, worth, status and figure
Break down the local just as nation level portions, share development for Global Keyword
Investigation of Global Keyword industry-driving makers/players.
Characterize and investigate the market rivalry scene, SWOT examination.
Estimates and investigation of the portions, sub-sections and the provincial business sectors dependent on last of 5 years market history.
Examination of the Artificial Intelligence in Marketing Market by Type, by Application/end clients and district insightful.
Estimate and investigation of the Global Artificial Intelligence in Marketing Market Trends, Drivers, Investment Opportunities, Openings, Risk, Difficulties, and suggestions.
Investigate the critical driving elements, patterns which confine market development.
Portray the partner's chances in the market by recognizing the high development fragments.

Contact Us:
If you have any queries pertaining to the report or would like further information, feel free to reach out to us at-
Contact Person: Ankit Mathur
E-mail: sales@theinsightpartners.com
Phone: +1-646-491-9876

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This release was published on openPR.