SKU, THE NATION'S LEADING CPG ACCELERATOR, IS ACCEPTING APPLICATIONS FOR THE SPRING '24 TRACK

AUSTIN, TX (Sept. 29, 2023) - SKU, the nation's first accelerator for consumer-packaged goods (CPGs), is accepting applications for the Spring '24 Track. Companies interested in applying can apply here

Ideal candidates are market-validated companies with compelling founders and innovative products in hot categories, including food and beverage track, petcare, beauty and apparel.

The application deadline is Nov. 19th. The cohort will kick off on March 5th and will culminate on May 21st with the Showcase pitch event. Although it is Austin-based, the track is a hybrid program and brands and mentors do not need to be based in Austin.

"We cannot state enough how amazing the SKU track has been for us," says SKU alumni Kacey Witte, co-founder of Growth Spurt, a goat milk toddler formula. "The SKU curriculum has been outstanding, and we have had in-depth and practical teaching on all aspects of business and brand building. We are so grateful for our mentors and believe they are the VERY BEST in their fields, and we can't believe the wisdom and knowledge they have in the CPG industry. They have worked with us to develop our business and have helped us position the company for massive opportunity and scale."

The SKU curriculum covers topics important to CPG startups, including Mission + Vision, Branding, Channel Strategy, Pricing, Supply Chain and Innovation. The classes are taught by top experts in the industry.

One of the most valuable components of SKU is the elite community of mentors from some of the most successful consumer product companies as well as successful CPG founders, subject-matter experts and investors. The SKU mentor community includes the man who invented the pumpkin scone, the director of emerging brands for 7-Eleven and one of the top investors in the pet industry.

After the cohort is selected, SKU assembles a hand-picked team of mentors for each brand which guides them throughout the course of the program. They work together, pooling their expertise to provide invaluable guidance to help founders successfully scale their brands.

In addition to the rewards that come from helping founders achieve their potential, mentors benefit from the experience of working side by side with their peers, expanding their business network and building long-term friendships.

"It's incredibly rewarding to take what I've learned working on massive mature brands, and share my learnings with early-stage CPG startup founders, to help their brands grow," says Alexander Ames, director of Content and Creative Excellence at the Coca-Cola Co.

SKU is looking for accomplished CPG rock stars who have an interest in mentoring the next generation of CPG founders. Those interested can fill out the Mentor Interest Form and SKU will schedule an interview.

Over the past decade, SKU has worked with more than 100 alumni, including a variety of innovative and successful brands, including EPIC Provisions, Siete, DUDE Wipes and Seaweed Bath Co.

For more information or to apply, please visit, www.sku.is.

SKU
620 Congress Ave. Austin, TX 78701

Media Contact:
Konnect Agency
sku@konnectagency.com

About SKU
SKU was founded in 2011 by lawyer Shari Wynne Ressler and Clayton Christopher, founder of Sweet Leaf Tea and Deep Eddy Vodka, with the mission of accelerating CPGs. It has been a catalyst in establishing Austin as a CPG powerhouse. Since it was founded, more than 100 companies have completed the SKU program. SKU has gained a national reputation for excellence, with such publications as Forbes naming it one of the top CPG accelerators. Learn more at www.sku.is.

This release was published on openPR.