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OTA Transmission Platform Market Size Accelerates the Future of Wireless Communication

09-26-2023 03:23 PM CET | IT, New Media & Software

Press release from: Allied Market Research

OTA Transmission Platform Market

OTA Transmission Platform Market

The global OTA transmission platform market size was valued at $92.50 million in 2018, and is projected to reach $121.54 million by 2026, registering a CAGR of 3.4% from 2019 to 2026.

The over-the-air (OTA) transmission is a digital platform that allows television and radio broadcasters to broadcast wirelessly. The OTA transmission platform is expected to empower broadcasters to broadcast 4k videos along with 3D multichannel sound through wireless transmission platforms. Hence, the increase in demand from users for better picture and higher audio quality drives the demand for OTA transmission platform. Moreover, the combination of Over the Air (OTA) and Over the Top (OTT) is further anticipated to create major growth opportunities for the market, as it is expected to enable users to access content from any platform.

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As the rollout of 5G networks continues, OTA Transmission Platforms are increasingly integrated with 5G technology. This trend enables faster and more efficient wireless updates and firmware upgrades for devices, making it crucial for industries like IoT, automotive, and consumer electronics.

Security has become a paramount concern in OTA updates. To mitigate risks associated with cyberattacks and unauthorized access, OTA Transmission Platforms are incorporating advanced encryption, authentication, and integrity verification mechanisms. These measures ensure that updates are secure and free from tampering.

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Edge computing is gaining prominence in the OTA Transmission Platform market. It allows for localized data processing and updates, reducing latency and ensuring uninterrupted device functionality. This trend is especially important for industries where real-time updates are critical, such as autonomous vehicles and industrial automation.

OTA Transmission Platforms are evolving to support a wide range of devices and operating systems. This cross-platform compatibility simplifies the update process, making it easier for manufacturers and service providers to reach a broader audience with their updates and patches.

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By region, North America dominated the global OTA transmission platform market in 2018 and is expected to remain dominant during the forecast period due to presence of major market players and on-going developments in OTA transmission platforms. Also, increase in involvement of government for digitization of television broadcasting and radio signals is also the key factor expected to fuel the market growth in this region in the upcoming years. On the other hand, the Asia-Pacific region is projected to generate the highest growth rate during the forecast period.

Some of the key OTA transmission platform industry players profiled in the report include AirTV L.L.C, Channel Master, GatesAir Inc., Gemalto NV, Harmonic, Inc., LG Electronics Inc., One Media 3.0, LLC, Sinclair Broadcast Group, Inc., SK Telecom Co., Ltd., and TiVo Corporation.

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