Dietary Supplements Market Will Reach USD 288.5 Million by 2030

The size of the dietary supplements market will power at a compound annual growth rate of 9.9% during 2022-2030, to touch a value of USD 288.5 million by 2030.

This has a lot to do with the fact that, there is soaring demand for sports supplements, increasing consumer awareness about nutrition, health, and wellness. As more people participate in sports and fitness activities, there is a growing need for supplements that improve performance and aid in recovery.

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People are becoming more conscious of their dietary choices and seeking extra nutritional support to maintain a healthy lifestyle.

The rise in chronic diseases has also contributed to the market's growth. With conditions like obesity, cardiovascular diseases, and diabetes becoming more prevalent, consumers are turning toward supplements to manage their health.

People are moving toward dietary supplements with clean labels, and ingredients that are safe for consumption, and are organic. These will power the demand for dietary supplements

Moreover, the proliferation of online retail and diverse sales channels has created numerous opportunities for market players. Companies are investing in research and development to cater to different customer needs and expand their market reach.

Vitamin supplements dominate the industry, capturing around 31% of the share. Deficiencies of essential vitamins have driven consumers toward these supplements. The prevalence of vitamin deficiency further fuels the demand for these supplements.

Botanical supplements are the third most popular product, driven by the increasing adoption of a vegan diet, growing environmental concerns, and the advantages of botanical drugs.

Elderly people are increasingly focusing on nutritional supplements tailored to their specific needs to maintain good health and quality of life. Other than that, bone health and mobility concerns have led to an increased demand for age-friendly food alternatives with improved nutritional content.

The adult population is the largest end-user of dietary supplements, accounting for over 52% share of the overall revenue. Changing lifestyles, busy work schedules, and nutritional deficiencies among working adults drive the consumption of supplements.

Tablets held the largest market share of 33% in the past. The convenience, cost-effectiveness, and easy availability of tablets have made them popular among consumers.

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However, the liquid category will grow the fastest in the future, advancing at a rate of 11.3%. Liquid supplements offer advantages such as better absorption and bioavailability, fostering the connection between nutrition and liquid supplements.

APAC dominated the dietary supplements market, accounting for a 45.8% share. Increasing health consciousness, rising per capita income, and growing awareness about supplements drive the demand for dietary supplements in this region.

Due to the increasing consumer awareness about health and wellness, the demand for dietary supplements will continue to grow in the years to come.

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