Press release
Survey: Responsible tourism businesses report strong post-pandemic rebound
• Over 90% are on track with repayments of government-backed COVID loans, or have repaid them early.
• Survey comes as Responsible Travel releases its first major impact report, rolls out carbon labelling to its 479 global members, and announces a record-breaking profit year.
Responsible tourism businesses are experiencing a strong post-pandemic rebound, according to a survey by Responsible Travel (http://www.responsibletravel.com) of its member tourism businesses.*
The holiday company asked its 479 global members to report how business is faring in 2023, and whether they had paid back any government-backed loans taken out during the COVID pandemic.
The results paint a picture of renewed financial stability in responsible tourism. Over 60% of respondents indicated their business was doing well or excellent in 2023, including 12.6% reporting that 2023 will be one of their best years ever. 27.9% reported business being average so far in 2023.
The positive findings mirror Responsible Travel's own financial success. 2023 will mark its most profitable year to date, and this summer the company paid off its Coronavirus Business Interruption Loans - two to three years ahead of schedule - returning the business to a debt-free entity. In July 2017, the company's directors bought out its minority private equity investors, and it remains an independent business.
The success comes as Responsible Travel launches its first major impact report (https://www.responsibletravel.com/reports/2023-impact-report.pdf) and rolls out the option of carbon labelling to its 479 global tour operator and accommodation members.
Co-founder and CEO of Responsible Travel, Justin Francis, said: "Customers are clearly prioritising travel amid the cost-of-living crisis. But these results emphasise they're increasingly conscious of getting value for money - both in terms of experience and impact - and that the travel companies committed to maximising positive impacts of their business, for communities and nature, are benefitting."
However, it's important to remember, he added, that some travel operators are still struggling from the effects of the pandemic, compounded by other global and localised conflicts, crises, and disruptions such as the summer heatwaves - with 9.9% of respondents reporting business in 2023 as poor.
- ENDS -
Notes to editors
*Survey based on 111 unique responses from Responsible Travel members.
Full email survey questions sent during summer 2023:
• Did you receive government supported loans during Covid? Yes/No
• Are you… Struggling to repay loans/Repaying at the agreed rate/We have repaid all our loans early
• How is this year looking? One of our best years ever/Excellent/Good/Average/Poor
Jenny Williams or Sarah Faith: jenny@responsibletravel.com, sarah@responsibletravel.com
Responsible Travel
Projects - The Lanes
Nile House
Nile Street
Brighton
BN1 1HW
UK
About Responsible Travel:
Responsible Travel is an activist holiday company and publisher, founded in 2001. We offer almost 6,000 trips across more than 180 countries, from 479 large and small specialist travel companies around the world - from UK-based Explore Worldwide and Exodus Travels to Montenegro-based Undiscovered Balkans and Chinkara Journeys in India.
We've published more than 740 online travel guides and articles (https://www.responsibletravel.com/travel-guides).
We screen each trip and every potential partner against our responsible tourism criteria and policies. All our holidays share the aim of creating better places to live in and to visit. We've been campaigning for positive change in the tourism industry for more than two decades.
Our pioneering business model matches travellers with great holidays - putting them in direct contact with our partners who run them. Our partners then voluntarily declare any bookings that follow - a giant honesty box that's been going strong since 2001.
From reaching £200m in holiday sales (excluding flights) to marking our most profitable year to date, 2023 has been a year of milestones. Explore these - and more key Responsible Travel numbers - on pages 7, 9, 14, 60 and 62 of our report, or just get in touch.
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