Automotive Seat Heater Market to Reach US$ 1,678.9 Million by 2028 with 6.5% CAGR | Future Market Insights, Inc.

According to the latest report, the automotive seat heater market is poised for impressive growth, with a projected Compound Annual Growth Rate (CAGR) of 6.5% in terms of value from 2022 to 2028. By the end of 2028, it is expected to reach an estimated value of approximately US$ 1,678.9 million.

The report highlights a significant driving force behind this growth: the increasing global consumer preference for luxury and premium vehicles. This trend is anticipated to significantly bolster the demand for automotive seat heaters in the years to come. Currently, the market for seat heaters is largely dominated by a select few manufacturers who primarily serve Original Equipment Manufacturers (OEMs). However, there's an interesting dynamic emerging in the market, characterized by the presence of numerous small-scale manufacturers primarily located in the Asia Pacific region. These smaller players are actively supplying seat heaters to meet the rising demands in the independent aftermarket.

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For instance, the Continental AG has a wide portfolio of products that find application in passenger cars, trucks and buses, agricultural vehicles, construction vehicles, marine solutions (engine monitoring, navigation and vessel information systems) and two wheelers. Similarly, other companies are also gearing up to expand their product portfolio. A few of the other companies operating in the global market include Panasonic Corporation, Gentherm Incorporated, Kongsberg Automotive, II-VI Incorporated, and I.G.Bauerhin GmbH, among others.

High Use of Seat Heaters in Cold Regions to Lead to Rise in Demand

The temperature inside an automobile cabin can drop to subzero levels during cold winter and extremely cold environmental conditions. Under such punitive conditions, the driver inside the vehicle can experience localised cooling as the driver's exposed body surface (15% to 20%) comes in contact with the seat base and back support.

Moreover, the heating system within a vehicle tries to respond to the comfort level of the driver but only until a certain period of time. To overcome this problem, many automobile seats are incorporated with embedded heating pads to enhance the driver's thermal comfort, particularly during the initial period of driving.

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The heat generated from seat heaters is transferred through the seat cover. This feature has generated keen interest in the development of efficient seat heating systems that guarantee a driver's thermal comfort in cold winter conditions. As a result, the demand for automotive seat heaters is high in North America and Europe.

Another factor that is expected to have a major impact on the market is the growing adoption of hybrid and electric vehicles. The prevalence of many big electric vehicle manufacturers across the globe such as Volkswagen group, Honda Motor Co., Ltd., Nissan Motor Corporation Ltd., Mitsubishi Motors Corporation and Toyota Motor Corporation will help the growth of the electric vehicle segment. Moreover, increasing support from the government coupled with strict emission norms will also offshoot the demand for electric vehicles, which in turn, will upsurge the demand for automotive seat heaters.

Key Companies Profiled

Gentherm Incorporated, Kongsberg Automotive, Continental AG, II-VI Incorporated, Panasonic Corporation, I.G. Bauerhin GmbH, Seat Comfort Systems, Inc., Roadwire LLC, Firsten Automotive Electronics Co., Ltd., Rostra Precision Controls, Inc., Guangzhou Tachibana Electronic Co., Ltd., SINOMAS, Changchun SET Electronics Co., Ltd.

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Market Taxonomy

The global automotive seat heater market has been segmented into:

Vehicle Type

Passenger Car
Light Commercial Vehicle
Heavy Commercial Vehicle

Sales Channel

Original Equipment Manufacturer (OEM)
Aftermarket

Author

Nikhil Kaitwade (Associate Vice President at Future Market Insights, Inc.) has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.

His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.

Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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This release was published on openPR.