The Marketing Analytics Software Market is projected to reach US$ 7.34 billion by 2029, showing a remarkable CAGR of 13.4% from US$ 3.04 billion in 2022.

21.09.2023: Marketing Analytics Software Market Report Scope and Research Methodology

Marketing analytics software plays a crucial role in addressing challenges faced by marketers. By rapidly collecting, organizing, and correlating valuable data, this software empowers marketers to optimize campaigns in real-time. Modern marketing platforms excel in data storage and processing, making them indispensable for businesses aiming to enhance their marketing strategies. In the digital age, where consumers are interconnected through online forums and social media networks, marketing analytics software aids in analyzing purchase-related activities.

This software equips marketers with tools and features to evaluate campaign effectiveness using key business metrics such as ROI, marketing attribution, and overall marketing performance. However, contemporary marketing analytics faces significant challenges, including data quantity, data quality, a shortage of data scientists, attribution model selection, and data correlation.

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What are Marketing Analytics Software Market Dynamics?

Drivers: The surging engagement of individuals in various social media activities is a primary driver for the global Marketing Analytics Software Market. The wealth of customer data derived from prominent social media platforms holds immense potential for uncovering actionable insights that drive strategic decisions.

The market is also expanding as businesses recognize the advantages of marketing analytics software across a growing number of application areas. Businesses leverage marketing analytics software and dashboards to address three critical aspects of marketing success: optimization, attribution, and justification.

B2C buyers use such software to understand consumer motivations and the impact of specific marketing practices on sales. On the other hand, B2B customers require advanced analytics software that streamlines their sales processes. With the increasing demand for digital marketing, the Marketing Analytics Software Market is poised for significant growth, as it enables the monitoring and comprehension of ever-evolving customer behavior.

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What is Marketing Analytics Software Market Segmentation?

Deployment: The Marketing Analytics Software Market is segmented into on-premise and cloud deployments. In 2022, the cloud deployment segment accounted for over xx% of total sales, with SMEs favoring this model for its compatibility with existing IT infrastructure. On-premise solutions enhance data accessibility for marketing departments but require the recruitment of skilled talent.
Regional Insights: North America dominated the market in 2022, representing over xx% of total sales. This is attributed to high social media usage and widespread high-speed internet access in the region. The prevalence of social media provides advertisers with a modern and effective platform for marketing.

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Who are Marketing Analytics Software Market Key Players?

1.Adobe Systems, Inc.
2.Oracle Corporation
3.Harte-Hanks, Inc.
4.Wipro Corporation
5.SAS Institute, Inc.
6.Teradata Corporation
7.IBM Corporation
8.Experian Plc.
9.Pegasystems, Inc.

11.Funnel
12.Google
13.Experian
14.HubSpot
15.Parse.ly
16.TrustMaps
17.Mar
18.SharpSpring
19.Other Key Players

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Table of content for the Marketing Analytics Software Market includes:

Part 01: Executive Summary

Part 02: Scope of the Marketing Analytics Software Market Report

Part 03: Global Marketing Analytics Software Market Landscape

Part 04: Global Marketing Analytics Software Market Sizing

Part 05: Global Marketing Analytics Software Market Segmentation by Type

Part 06: Five Forces Analysis

Part 07: Customer Landscape

Part 08: Geographic Landscape

Part 09: Decision Framework

Part 10: Drivers and Challenges

Part 11: Market Trends

Part 12: Vendor Landscape

Part 13: Vendor Analysis

Regional Insights:

Asia Pacific held a significant share of sales in 2022, driven by the emergence of startups offering AI-enabled analytics services and the rapid adoption of digital government initiatives.

Key Offerings:

Past Market Size and Competitive Landscape (2018 to 2022)

Past Pricing and price curve by region (2018 to 2022)

Market Size, Share, Size & Forecast by different segment | 2023-2029

Market Dynamics - Growth Drivers, Restraints, Opportunities, and Key Trends by region

Market Segmentation - A detailed analysis by Product

Competitive Landscape - Profiles of selected key players by region from a strategic

perspective

Competitive landscape - Market Leaders, Market Followers, Regional player

Competitive benchmarking of key players by region

PESTLE Analysis

PORTER's analysis

Value chain and supply chain analysis

Legal Aspects of business by region

Lucrative business opportunities with SWOT analysis

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