Rocketseed Unveils Brand Refresh to Lead in One-to-One Email Marketing

Companies Can Boost Engagement Rates by up to 70% With Every Business Email, but corporate email is often overlooked as a powerhouse marketing channel.

Rocketseed is rebranding to focus on one-to-one email marketing at scale, a crucial yet overlooked aspect of modern marketing. This strategic shift aims to leverage the power of personalized employee emails for brand promotion and customer engagement.

Why the Change?

Despite the buzz around new marketing channels, 95% of businesses still rely on email. While companies invest heavily in websites and social media, they often neglect the potential of direct, personalized emails sent by employees. On average, each employee sends 1,200 emails per month, offering a cost-effective opportunity for consistent brand representation and trackable marketing campaigns.

What's New?

Rocketseed's brand refresh is not a complete overhaul but a strategic evolution, informed by extensive research among customers, partners, and staff. The update emphasises the untapped potential of one-to-one email marketing, especially for large, specialized organizations.

Six Key Pillars

1. Customer Needs: Adapting to market trends to offer personalized solutions.
2. Strategic Shift: Moving beyond basic email signatures to focus on one-to-one email marketing.
3. Customer-Centric: Using stakeholder insights to shape the new direction.
4. Global Reach: Expanding into new markets and catering to larger corporations.
5. Innovation: Setting the stage for new products.
6. Specialization: Targeting sectors like healthcare, real estate, and financial services.

Why One-to-One Email Marketing?

In an era where face-to-face interactions are dwindling, one-to-one communication has become more critical than ever. It allows businesses to build trust and understand customer needs. Employees, as trusted brand advocates, can send personalized emails directly to customers, making this channel uniquely effective for meaningful engagement.

Why Now?

The current market trends and demand for personalized experiences make it the ideal time for this shift. Rocketseed's clients have already seen significant engagement rates with one-to-one email marketing, and we believe more companies should take advantage of this underutilized channel.

Find out more at: https://www.rocketseed.com/

Rocketseed Limited
8 Sussex Mews East
W2 2TS
London
Michael Hutt

Rocketseed is a global leader in one-to-one email marketing at scale, email signature and email marketing solutions, empowering businesses to turn their everyday emails into powerful marketing channels. With its innovative technology, Rocketseed enables companies to create and manage on-brand email signatures, integrate targeted marketing campaigns, and measure their success. Trusted by organisations worldwide, Rocketseed helps businesses enhance brand visibility, drive customer engagement, and maximise their email marketing ROI.

This release was published on openPR.