Customer Communications Management Market Overview by Top Players Segments Demand and Forecast till 2028

The "Customer Communications Management Market" size is expected to grow from US$ 1,325.6 million in 2021 to US$ 2,752.4 million by 2028; The customer communications management market share is estimated to grow at a CAGR of 11.4% from 2022 to 2028.

There is an increasing demand for keeping customers engaged through various communication channels, such as phone calls, email, web, SMS, chatbots, social media, and print, to increase the customer base for improving the business growth. The customer communications management market tools maintain a clear record of all relevant data to create sales growth and improve customer retention. The CCM enhances communication efficiency and strengthens customer relationships that help find better ways to engage customers. The digital revolution has led to a proliferation of communication channels through omnichannel communication platforms. It empowers customers to connect with the brand via their preferred channel and allows a smooth transition with customers. Technological advancements such as hybrid cloud solutions improve businesses by creating meaningful customer connections through digital and physical channels.

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Companies Profiled in this report includes:

• Adobe
• Capgemini
• Crawford Technologies
• Smart Communications
• Cedar CX Technologies
• Newgen Software Technologies Limited
• Open Text Corporation
• Oracle
• Messagepoint
• Doxim Inc.

Customers are technology-driven and expect to communicate with companies through channels of their preferred choice, such as voice, web, mobile, email, short message service (SMS), and social media, at their convenience. Thus, to remain competitive, companies are facilitating customer interactions through omnichannel. The omnichannel communication enables the businesses to collect data from several sources and provide appropriate responses, even if customers are approached with the same query through a different channel. It also helps enhance multichannel correspondence and collect customer profile details on other platforms after their consent. Thus, versatility in communication channels enhances operational efficiency and customer engagement, enabling omnichannel communication. Thus, this is driving the customer communications management market growth.

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Customer Communications Management Market Segmentation:

By Component:
• Solution
• Services

By Deployment:
• Cloud
• On Premises

By Enterprise Size:
• Small & Medium Enterprises
• Large Enterprises

In North America, the demand for customer communications management is increasing due to the faster adoption of innovative technologies in the US, Canada, and Mexico. The growth in demand from small and medium-sized enterprises (SMEs), increase in adoption of social media and smartphones, significant developments in technology, and modernization in the communication systems are among the key factors driving the growth of the customer communications management market in the region. The growing demand for customizable CCM solutions is also fueling the market growth. OpenText Exstream, a multichannel customer communications management market solution, enhances the customer experience with meaningful, relevant communications delivered through the customer's preferred channels, such as web, email, SMS, and print. It also provides enterprises to produce fully customized high-volume bills and statements, on-demand marketing, and self-service web applications. Thus, the booming availability of customized customer communications management solution is propelling the market growth in North America.

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The overall customer communications management market size has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the customer communications management market. The process also serves the purpose of obtaining an overview and forecast for the market with respect to all the segments. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights.

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This release was published on openPR.