Sugar Substitutes Market to Reach $24.3 Billion by 2028, Fueled by Rising Health Concerns and Growing Demand for Low-Calorie Sweeteners

A research report titled "Sugar Substitutes Market by Type (High-Fructose Syrup, High-Intensity Sweeteners, Low-Intensity Sweeteners), Composition, Application (Beverages, Food Products, & Health & Personal Care Products), Source, Form, Region - Global Forecast to 2028," published by MarketsandMarkets, projects that the global sugar substitutes market will witness significant growth, reaching USD 24.3 billion by 2028, up from USD 18.8 billion in 2023. This growth is expected to occur at a compound annual growth rate (CAGR) of 5.2% during the forecast period.

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The increasing prevalence of lifestyle disorders such as diabetes, obesity, and heart disease has become a major concern for societies and governments worldwide due to their high mortality rates. Notably, there is a strong correlation between Non-Communicable Diseases (NCDs) and various dietary factors, including the excessive consumption of sugar-sweetened foods and beverages. Consequently, both consumers and food processors are progressively turning to sugar substitutes, which offer sweetness and flavor enhancement without the added calories of sugar. Importantly, sugar substitutes do not elevate blood sugar levels, making them potentially beneficial in managing diabetes and related metabolic disorders.

Key Highlights from the Report:

Artificial Sweeteners Leading the Way: The artificial sweetener segment is expected to dominate the high-intensity sweeteners category in 2023. This trend is driven by the increasing prevalence of obesity, diabetes, and metabolic syndrome, coupled with growing consumer awareness. Artificial sweeteners, also known as non-nutritive sweeteners or low-calorie sweeteners, provide intense sweetness with minimal or zero calories per gram. They find applications in beverages, dietary products, medications, and even mouthwashes. Several artificial sweeteners, including aspartame, saccharin, sucralose, neotame, acesulfame-K, and stevia, have received the "generally recognized as safe" designation from the United States Food and Drug Administration.

Beverage Segment's Rapid Growth:

Among various applications in the sugar substitutes market, the beverage segment is poised for the fastest growth in 2023. The beverage industry is under pressure to produce products with reduced sugar content or to source sugar from healthier alternatives. This shift is driven by increased awareness, ongoing research, regulatory measures, and the popularity of specific diets. Leading brands are responding to the demand for lower-sugar beverages by employing creative solutions and a broader range of sweetener alternatives.

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North America Leads in Growth:

The North America region is witnessing the highest growth rate in the sugar substitutes market. Diet-related disorders are a major cause of mortality in the United States. The American diet, characterized by high added sugar content, has adverse health effects. A study published in 2022 titled 'Prioritizing Noncommunicable Diseases in the Americas Region in the Era of COVID-19' revealed that NCDs account for 80.7% of all deaths in the Americas. Initiatives like the National Salt and Sugar Reduction Initiative (NSSRI) are pushing for voluntary reduction targets for salt and sugar across various food and beverage categories. Moreover, post-COVID-19, over 70% of Americans are now more concerned about their physical health, which is driving the demand for food products with health and environmental benefits, contributing to the growth of the sugar substitutes market.

Key Players in the Market:

Prominent players in the sugar substitutes market include International Flavors & Fragrances Inc. (US), ADM (US), Tate & Lyle (UK), Ingredion (US), and Cargill, Incorporated (US).

In summary, the global sugar substitutes market is on a growth trajectory, driven by increasing health concerns and the rising demand for low-calorie sweeteners as consumers seek healthier alternatives to traditional sugar. The market is expected to witness substantial expansion, particularly in North America, with a focus on reducing sugar content in food and beverages to combat diet-related disorders.

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