Augmented Reality In Marketing Market Analysis, Trends, Growth, Research And Forecast 2032

The Business Research Company's global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

The Business Research Company's Augmented Reality In Marketing Global Market Report 2023 identifies the growing demand for AR in retail and e-commerce sectors as the major driver for the augmented reality In marketing market's growth in the forecast period. Retail is the sale of products from individuals or businesses to final consumers whereas e-commerce is the trading of goods and services on the internet. The use of augmented reality (AR) in retail would force brands to create clever retail experiences that influence their customers' purchasing decisions, as well as in e-commerce by allowing customers to digitally test a product in the comfort of their own home, or even on their own face and body using AR filters, which helps brands reduce return rates.

The global augmented reality in marketing market size is expected to grow from $4.01 billion in 2022 to $4.54 billion in 2023 at a compound annual growth rate (CAGR) of 13.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global augmented reality in marketing market size is expected to reach $7.37 billion in 2027 at a CAGR of 12.9%.

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Major competitors in the augmented reality In marketing market are Microsoft Corporation, Google LLC, Sony Corporation, Magic Leap, Incorporated, Wikitude GmbH, Zugara Inc., Apple Inc., Blippar Limited, Infinity Augmented Reality Limited.

A key trend in the augmented reality In marketing market includes technological advancement. Major companies operating in the market are introducing innovative products with advanced technologies to strengthen their position. For instance, in March 2021, Microsoft, a US-based technology corporation launched a new service Microsoft Mesh which is a service to build apps for people to collaborate in augmented reality. This enables developers to build applications in which people can share holograms, speak with one another, make doodles, and appear as virtual avatars and enables people to join Mesh-enabled meetings on any device.

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The augmented reality In marketing market is segmented -
• By Component: Hardware, Software

• By Device Type: Head-Mounted Display & Smart Glass, Head-Up Display, Handheld Devices, Stationary AR systems, Smart Glasses, Other Types

• By Technology: Marker-Based AR Technology, Markerless AR Technology, Anchor-Based AR Technology

• By Application: Consumer, Commercial, Enterprise, Healthcare, Aerospace and Defense, Energy, Automotive, Other Applications

• By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. North America, was the largest region in the augmented reality In marketing market.

The Business Research Company's "Global Augmented Reality In Marketing Market Report 2023" provides a thorough understanding of the market across 60 geographies. The report covers market size, growth rate, segments, drivers and trends in every region and country. In addition, the report offers insights on historical and forecast growth, helping players analyze and strategize better.

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The Table Of Content For The Augmented Reality In Marketing Market Include:
1. Executive Summary
2. Augmented Reality In Marketing Market Characteristics
3. Augmented Reality In Marketing Market Trends And Strategies
4. Augmented Reality In Marketing Market - Macro Economic Scenario
5. Augmented Reality In Marketing Market Size And Growth
……
26. Africa Augmented Reality In Marketing Market
27. Augmented Reality In Marketing Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Augmented Reality In Marketing Market
29. Augmented Reality In Marketing Market Future Outlook and Potential Analysis
30. Appendix

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