Global Celery and Coriander Produce Market is projected to reach the value of $3.84 billion by 2030

According to the report published by Virtue Market Research in 2022, the Global Celery and Coriander Produce Market was valued at $2.56 billion, and is projected to reach a market size of $3.84 billion by 2030. Over the forecast period of 2023-2030, market is projected to grow at a CAGR of 5.2%.

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The global celery and coriander produce market has seen remarkable growth over the past decade, guided by seasoned industry experts and influenced by various factors.

A consistent and profound long-term market driver for celery and coriander produce is the increasing awareness of healthy eating habits. Consumers are now more health-conscious than ever before, leading to a surge in demand for fresh and nutritious ingredients like celery and coriander. These greens are not only delicious but also packed with essential vitamins and minerals, making them a staple in many cuisines around the world.

However, the industry faced an unexpected challenge with the outbreak of the COVID-19 pandemic. Lockdowns, restrictions, and supply chain disruptions greatly impacted the production and distribution of celery and coriander produce. As restaurants closed and people cooked more at home, the demand shifted from bulk purchases to smaller, consumer-oriented packaging. This required quick adaptability from growers and distributors to meet changing consumer needs.

In the short term, climate variability has become a prominent market driver. Unpredictable weather patterns, including extreme heatwaves and sudden cold snaps, can have a significant impact on crop yields. This can lead to supply shortages, affecting market prices and consumer access to celery and coriander.

One exciting opportunity within the celery and coriander produce industry is the rise of sustainable farming practices. As more consumers become environmentally conscious, there is a growing demand for products grown using eco-friendly methods. Producers who adopt sustainable practices like organic farming, reduced water usage, and responsible packaging can tap into this burgeoning market. Embracing sustainable methods not only benefits the environment but also attracts eco-conscious consumers willing to pay a premium for responsibly grown produce.

A notable trend observed in the industry is the increasing popularity of value-added products. While traditional celery and coriander have always been used in cooking, there is a growing trend of incorporating these ingredients into other products. Celery-based smoothies, coriander-infused oils, and pre-packaged salads with fresh greens are gaining traction in the market. These value-added products offer convenience to consumers and open up new revenue streams for producers.

Segmentation Analysis:
The Global Celery and Coriander Produce Market segmentation includes:

By Form: Leaves, Stems, Seed, Powder, Paste, and Extract
Powdered celery and coriander products have emerged as the largest growing segment in the market due to their versatility and convenience. Consumers increasingly seek easy-to-use and long-lasting ingredients for various culinary applications. Powdered celery and coriander provide a concentrated flavor profile that can be effortlessly incorporated into soups, sauces, seasoning blends, and ready-to-eat meals. Additionally, the extended shelf life of powders compared to fresh produce makes them an attractive option for both consumers and food manufacturers. Recent developments in packaging technology have improved the preservation of the powder's quality, further driving its growth in the market.

The seeds segment is experiencing the fastest growth in the celery and coriander produce market due to its dual appeal in both culinary and health-conscious circles. Celery seeds and coriander seeds are prized for their unique flavor profiles and are often used as spices and condiments in various cuisines. Moreover, these seeds are gaining recognition for their potential health benefits, including digestive aid and anti-inflammatory properties. This dual-purpose appeal has spurred increased demand from consumers and food producers alike. Recent collaborations between seed producers and health-focused brands have elevated the visibility and desirability of celery and coriander seeds, contributing to their rapid growth within the market.

By Product Type: Fresh, Dried, and Frozen
Fresh celery and coriander products are both the largest and fastest-growing segments in the market due to their widespread appeal and versatility. Fresh produce is favored by consumers and chefs alike for its crisp texture, vibrant flavor, and nutritional value. It remains a staple in various culinary applications, from salads to soups, making it the largest share in the market. Additionally, the growing trend towards healthier eating and the preference for fresh, natural ingredients have further propelled the demand for fresh celery and coriander. The ease of use, ability to customize portion sizes, and the desire for farm-to-table freshness position fresh celery and coriander as the fastest-growing segments, catering to both consumers and the food service industry's evolving needs and preferences.

By Distribution Channel: Supermarkets/hypermarkets, Specialty stores, Online channels, and Others
Supermarkets and hypermarkets have emerged as the largest growing retail channel for celery and coriander produce due to their wide accessibility and consumer preferences for one-stop shopping. These retail giants offer a vast array of fresh produce, including celery and coriander, under one roof. This convenience factor aligns with consumers' busy lifestyles and desire for a streamlined shopping experience. Recent developments within this retail channel include increased focus on fresh and organic produce sections, as well as partnerships with local growers and distributors to ensure a consistent supply of high-quality celery and coriander. As a result, supermarkets and hypermarkets continue to expand their market share by meeting the diverse needs of consumers efficiently.

Online channels, including e-commerce platforms and grocery delivery services, are experiencing the fastest growth in the celery and coriander produce market. This rapid expansion is attributed to changing consumer preferences and the increasing digitalization of shopping. Consumers now prefer the convenience of ordering fresh produce from the comfort of their homes, especially after the COVID-19 pandemic accelerated the adoption of online grocery shopping. Recent developments include enhanced user interfaces, robust supply chain networks, and partnerships between online retailers and local farmers or specialty producers.
The convenience, variety, and often competitive pricing offered by online channels make them the fastest growing segment in the market, appealing to a wide range of consumers seeking hassle-free access to celery and coriander produce.

By End Use: Household, Food service industry, Cosmetics Industry, and Others
The food service industry remains the largest growing sector in the celery and coriander produce market due to several key factors. Firstly, the food service industry caters to a broad consumer base, including restaurants, catering services, and cafeterias, which collectively serve millions of meals daily. This consistent demand for fresh celery and coriander in various cuisines and dishes drives the industry's growth. Additionally, as consumer preferences evolve and dining out becomes increasingly popular, the food service sector continues to expand. Recent trends, such as the rise of delivery and takeout services, have further boosted the consumption of celery and coriander in the food service industry, making it the largest growing segment.

The household segment is the fastest-growing sector within the celery and coriander produce market, primarily due to shifting consumer behaviors and an increasing emphasis on home cooking. Recent developments, including the COVID-19 pandemic, have led to more people preparing meals at home, fostering a heightened demand for fresh ingredients like celery and coriander.
Consumers are becoming more health-conscious and are keen to incorporate nutritious and flavorful elements into their home-cooked dishes, making celery and coriander popular choices. The convenience of using these ingredients at home, coupled with a desire for healthier eating, positions the household segment as the fastest-growing sector within the market.

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By Region:
North America has emerged as the largest growing market for celery and coriander produce, primarily due to the increasing emphasis on healthy eating habits and culinary diversity. Consumers in North America are becoming more health-conscious, driving the demand for fresh, nutritious ingredients like celery and coriander. Moreover, the region's diverse cuisine preferences have led to the incorporation of these greens into a wide range of dishes. Recent developments include collaborations between local farmers and restaurants to source fresh, locally-grown produce, and partnerships with health-focused food brands to promote celery and coriander-based products. These trends have contributed significantly to North America's status as the largest growing market in the industry. In North America, the United States and Canada stand out as key players due to their sizable populations and growing emphasis on healthy eating habits.

The Asia Pacific region is experiencing the fastest growth in the celery and coriander produce market, driven by factors such as population growth, urbanization, and changing dietary preferences. The growing middle-class population in countries like China and India has led to increased consumer spending on fresh and healthy food choices. Additionally, the popularity of Asian cuisines worldwide has boosted the demand for celery and coriander. Recent developments include investments in modern farming practices, improved distribution networks, and collaborations between local growers and international markets to meet the surging demand. The dynamic nature of the Asia Pacific market, combined with these factors, positions it as the fastest growing market in the industry.

Europe remains a significant market for celery and coriander produce, known for its culinary diversity and demand for fresh ingredients. Recent improvements in Europe include increased awareness of sustainable farming practices, leading to greater adoption of organic and locally-sourced produce. Furthermore, collaborations between European countries and growers in neighboring regions have improved the availability and variety of celery and coriander in European markets.
Europe continues to play a pivotal role in the industry, fostering a growing preference for quality and sustainability. In Europe, countries like France, Germany, and the United Kingdom play pivotal roles, known for their culinary diversity and commitment to sustainable farming practices.

Latin America holds significant potential for the celery and coriander produce market due to its rich agricultural landscape. Recent improvements in the region include enhanced export infrastructure and partnerships between Latin American growers and international markets. The proximity to North America has enabled Latin American countries to become important suppliers of fresh produce. The region's significance lies in its ability to provide a consistent supply of celery and coriander, particularly during North America's off-season, making it a valuable source for the global market. In Latin America, Mexico and Brazil are significant contributors, benefitting from their agricultural prowess and proximity to North American markets.

The Middle East & Africa region is gaining significance in the celery and coriander produce market as consumers become more health-conscious. Improvements in this region include advancements in irrigation and farming technology to combat arid conditions. Partnerships between local producers and international distributors have helped bring fresh celery and coriander to a wider audience. The region's significance lies in its potential to become a hub for supplying fresh produce to both local and global markets, contributing to the industry's growth and accessibility. In the Middle East & Africa, South Africa and the United Arab Emirates stand out as emerging players, with a growing focus on fresh produce and partnerships with international distributors.

Latest Industry Developments:
• Many companies are engaging in vertical integration, encompassing farming, processing, and distribution. This trend aims to improve supply chain efficiency, reduce costs, and ensure a consistent supply of high-quality produce. By controlling various stages of the production process, companies can better respond to market demands and maintain product integrity. Recent collaborations and partnerships in the form of joint ventures between growers, processors, and distributors have become increasingly common to achieve this integration.

• To expand market share, companies are exploring new geographic markets. This strategy involves identifying regions with untapped potential and establishing distribution networks to reach these markets efficiently. Recent developments in transportation and logistics have made it easier for companies to reach distant markets. Collaborations with local distributors and retailers play a crucial role in penetrating these markets successfully.

• Companies are investing in research and development (R&D) to innovate and diversify their product offerings. This includes developing new celery and coriander varieties, creating value-added products, and improving packaging techniques. Collaborations with research institutions and partnerships with other industry players have accelerated R&D efforts. By continuously introducing new and appealing products to the market, companies can attract a broader customer base and strengthen their market share.

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